How to Improve Your Marketing Strategy

Young Professionals Committee
Published
Contact: Rachel Mackenzie
[email protected]
Director, Membership
(202)266-8639

Studies show that those who are in the market for a new home will research builders online for an average of nearly two years. However, after making initial contact with a builder, most customers will be under contract for their new home within just one month.

Courtney Stewart, vice president of client services for Denim Marketing and industry marketing expert, says maintaining an engaging company website and social media presence is the foundation for attracting new customers and generating more business.

“Marketing is necessary for home building because it helps consumers feel more confident in their choice,” Stewart said at an enrichment session hosted by NAHB Young Professionals at the International Builders’ Show last month. “People need to be aware of your brand, and they will make the purchasing decision much more quickly when they are more informed about your services.”

However, Stewart notes that not just any website will do — quality matters. In addition to having a variety of high-resolution images, the content needs to be informative and current. Incorporating blogs and news feeds will help keep the site looking up to date and show the company is an active, established industry leader within the community.

When it comes to social media, Stewart advises users to focus on producing consistent content for the primary platforms — namely Facebook and Instagram, which are currently the most-used social media platforms among home buyers, according to marketing experts. Then news and blogs can be promoted on social media and link back to your website. Stewart says integrating web and social keeps content fresh and can attract new customers from a variety of audiences.

But cultivating a large online following won’t happen overnight, so Stewart encourages home builders to invest in marketing as soon as possible.

“In a bull or bear market, exceptional marketing will drive the sales,” Stewart said. “Marketing will not only present the opportunity to grow your business, it can expand your bottom line.”

Learn more about how to gain a competitive edge for your business by visiting nahb.org/biztools.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Workforce Development

Oct 07, 2025

NAHB HBCU Cohort Prepares Students for Success in Construction

NAHB’s third annual Historically Black College and University (HBCU) Student Leadership program held a three-day learning, networking and development meeting in Washington, D.C.

Workforce Development

Oct 06, 2025

NAHB Grants Fuel Hands-On Learning for Future Builders

Across the country, NAHB’s Boys & Girls Club partnership funding — available through Career Connection at the National Housing Endowment — has helped local HBAs introduce young people to careers in the trades.

View all

Latest Economic News

Economics

Oct 07, 2025

Minority-Owned Residential Building Firms Continue to Rise

The share of minority-owned new residential builders and remodelers has more than doubled since the Great Recession, with noticeable gains from 2017 to 2022. Nevertheless, when compared to the overall U.S. population, minority-owned firms continue to be underrepresented within both housing sectors.

Economics

Oct 06, 2025

Shorter Apartment Construction Time in 2024

The average time needed to complete construction of a multifamily building after obtaining authorization edged down in 2024, according to the 2024 Survey of Construction (SOC) from the Census Bureau. On average, it took 19.6 months from permit to completion, about 0.3 months shorter than in 2023.

Economics

Oct 03, 2025

Supply-Side Cost Pressures Drove Housing as Inflation Leader in 2024

Though the rate of inflation peaked in June 2022, consumer prices continued to increase throughout 2023 and 2024 as inflation drove further price growth, according to 2024 CPI review from the Bureau of Labor Statistics.