Promote Careers in Construction with NAHB Resources

Finding qualified skilled labor continues to be a challenge for the residential construction industry. However, a recent NAHB economics analysis offers a glimmer of hope. The latest American Community Survey shows that more young people are entering the construction trades.

Now is the time to build on the momentum and educate communities across the country about the variety of rewarding career paths available in the skilled trades. Each October NAHB celebrates Careers in Construction month to raise awareness of the opportunities available in the construction trades.

NAHB has a variety of promotional materials available in the Careers in Construction Toolkit such as brochures, flyers, social media images and event ideas. A quick and easy way to share messages about the industry is by joining social media campaigns throughout October:

• Oct. 4 is Careers in Construction Day 2021. Take a picture at your jobsite using the hashtags #CICDAY2021 and #CareersInConstruction.
• Oct. 4-8 is NAHB Young Professionals Week. Use hashtags #YPWEEK21 #NAHBYP with your social media messages.
• Join NAHB on Facebook, Instagram, Twitter or LinkedIn to share messages about careers in construction.

Not only in October, but year-round NAHB is working to address the industry’s labor shortage by working with state and local HBAs; the Home Builders Institute and other partners, including career and technical education institutions. The American Society of Association Executives recently recognized the HBA of Iowa with the 2021 Gold Award for Build My Future, a workforce development event.