How Remodelers Can Improve Their Target Marketing
As home owners across the country have spent more time at home during the pandemic, millions have discovered new reasons and opportunities to invest in home improvements.
Creating home offices, improving energy efficiency and expanding outdoor living spaces are just a few of the areas on which home owners have become more focused — aside from the traditionally popular projects such as kitchen and bath remodels.
However, the question for successful remodeling companies is not so much what home improvements are the most popular. Rather, the question is where home owners are spending the most. Such information can help remodelers, product manufacturers and many other industry pros accurately gauge home improvement spending trends and more efficiently target their marketing efforts.
The answers are found in NAHB’s Remodeling Expenditures by ZIP Code datasets, which give remodelers unique insights about market conditions nationwide, as well as in their immediate and surrounding regions. The all-new 2021 datasets were recently made available, with special pricing for members of NAHB and NAHB Remodelers.
The datasets can be instantly downloaded in Excel files for the entire United States and for specific divisions of the country. NAHB members receive a discount on both products, and NAHB Remodeler members can download the divisional reports for free.
Visit nahb.org/localremodels to learn more.
Latest from NAHBNow
Advocacy
Jun 24, 2025
What Builders Should Know About the One Big Beautiful Bill ActNAHB AVP of Government Affairs J.P. Delmore recently sat down with Pro Builder Editorial Director Rich Binsacca to discuss the ins and outs of the One Big Beautiful Bill Act, and what it means for housing and home builders.
Safety
Jun 24, 2025
National Safety Month: Mental Health and WellbeingIn the final week of National Safety Month, we focus on mental health and wellbeing.
Latest Economic News
Economics
Jun 24, 2025
Consumer Confidence Retreats in JuneAfter a strong rebound in May, consumer confidence resumed its downward trend in June. Consumers remain concerned about the economy and labor market amid ongoing uncertainty, especially around tariffs. This month’s decline erased almost half of last month’s sharp gain, suggesting continued volatility in consumer sentiment.
Economics
Jun 24, 2025
Is U.S. Lumber Self-Reliance Possible?Lumber cost uncertainty has risen from the start of the year, driven in part by potential higher tariffs, particularly on Canadian softwood lumber.
Economics
Jun 23, 2025
Existing Home Sales Edge Higher in MayExisting home sales rose 0.8% in May but remained near historical lows, according to the National Association of Realtors (NAR). Despite the modest increase, this marks the slowest pace for May since 2009. The sluggish sales suggest higher mortgage rates and elevated home prices continue to sideline buyers even with improved inventory conditions.