A Toolkit to Prepare for PWB Week 2025
Help raise awareness about women in the residential construction industry by celebrating PWB Week. These tools will help you spotlight the work and achievements of women in our industry. Use the suggested council activities to plan your week and be sure to click on the daily list of tasks below.
Your PWB Week Daily Tasks
NAHB’s PWB Council is dedicated to breaking down barriers and recruiting more women into the home building industry. PWB’s Scholarship and Leadership Grant recipients discuss how the council has positively impacted their career trajectories.
NAHB PWB members share what led them to working in the trades.
Join moderator Terri Everhart, Builder Sales Representative at HomeSite Services, and members of the NAHB Professional Women in Building Council for an engaging discussion on strategies to attract and support the next generation of women in the residential construction industry, with a focus on leveraging local and national workforce development programs.
Learn from fellow industry members about educational pathways, breaking gender stereotypes and creating an inclusive environment while sharing your own strategies to support women’s growth and leadership in construction.
Recent PWB award winners share how they’re making an impact on the industry.
Register for the Webinar: Unconventional Paths to the Residential Construction Industry at 12 p.m. ET
Despite comprising only 11% of the construction workforce, women are forging bold paths in this traditionally male-dominated field. This webinar explores how some women are entering residential construction through nontraditional routes including career changes, entrepreneurship and unexpected opportunities.
Coming soon: A look at the growing role of women in the construction industry.
Gain insights from industry leaders on how to identify transferable skills, explore new roles across the construction spectrum and navigate professional transitions with confidence.
More Tips and Tools
- Use PWB Week marketing and advertising materials to quickly alert your audience that you will celebrate women in the industry at all levels Sept. 15-19.
- Pitch PWB Week to your local media outlets using these media resources.
- Read and share news articles that promote and elevate women in the industry.
- Learn more about The House That She Built with the Building Me activity guide.
- Select a woman or women to honor at an industry event.
- Use the PWB Week 2025 Sample Social Media Post Guide
- Amplify your PWB Week activities on social media using the hashtags #NAHB, #NAHBWomenInBuilding, #NAHBWomenInBuildingWeek and #PWBProud. This will help you reach a wider audience via social platform searches.
- Update your HBA’s website and social media profiles during PWB Week using our branded graphics.
- Watch webinars featuring female leaders in the home building industry sharing strategies that have helped them become successful at their trade.
- Share NAHBNow blog posts related to women on your social media channels. In the search field, type “women” or “pwb” to access the content.
- Create a housing forum to specifically examine and discuss the state of women in housing. Invite members of your HBA, members of your residential construction community and the media.
- Familiarize yourself with industry stats on women in construction.
- Help promote women in construction by sharing flyers, posters, banners and social media ads.
Take PWB Week to the Next Level All Week Long
- Plan a virtual day with the Girl Scouts and teach them building skills like painting, plastering or tile grouting.
- Work with NAHB Student Chapters who have developed resources for teachers to use for construction, construction management, shop, technology, and physical science classes. Use these resources to market careers in construction.
- Invite NAHB Student Chapter members or local high school students interested in construction to shadow a builder for a day. Take plenty of photos and share them on your social media platforms. Include the hashtags #NAHB, #NAHBWomenInBuilding, #NAHBWomenInBuildingWeek and #PWBProud.
- The HBA of Greater Des Moines developed an Activity Book to promote the skilled trades to elementary school students and educators. Consider coordinating with an elementary school or local library to share it with young children.
- Review NAHB’s workforce development education and training models and samples for a roadmap on how to teach to students to build a tiny house.
Continue the Celebration of Careers in Construction
October is officially Careers in Construction Month. Find resources to help increase awareness about opportunities available in the skilled trades at nahb.org/careersmonth.
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