Company: ER Marketing
ER Marketing’s goal was to introduce Feeney to a new audience of interior designers, reposition the messaging approach for architects, and showcase Feeney’s s large variety of design offerings. This ask required the creative team to elevate Feeney’s messaging and design to catch the eye of architects and designers with a print ad campaign featured within architectural and interior design publications.
The creative team developed a print ad campaign that would appeal to this demographic’s deep knowledge and appreciation for the arts. “It’s All in How You Frame It” takes a more aspirational tone than most trade publication ads and focuses on the idea of celebrating different views/perspectives with endless design potential.