Why NAHB is Recognizing its Recruiters

Membership Recruitment and Retention
Published

Member-to-member recruitment is the most effective method of growing membership and strengthening the NAHB Federation. To honor all of the hardworking members who’ve spent time recruiting, NAHB is celebrating the annual Spike Appreciation Month throughout November.

“Spike” is the colloquial term for any NAHB member who helps with recruitment and retention.

“Membership is the lifeblood of the organization,” said Rick Wajda, chief executive officer of the Indiana Builders Association. “Our strength as a Federation is in our numbers. Our advocacy efforts, which are critical to the success of the federation, are bolstered by having a large representation of industry professionals as members of the organization.”

NAHB proudly honors Spikes because we recognize the amount of effort and dedication recruitment requires. Recruiters often spend a significant amount of time attending networking events, making phone calls, and sending recruitment letters.

“Our members take great pride in being involved in an organization working every day to promote and protect the industry,” said Wajda. “They are passionate about their jobs and their profession, and they enjoy bringing new members into the fold to show them what the organization can do to help them professionally and personally.”

Members can view more membership recruitment tips, such as how to overcome common objections and template letters, on nahb.org.

Additionally, learn more about Spikes — including the Fall Recruitment Competition sponsored by Signature Kitchen Suite, slated to finish on Nov. 30. 

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Economics | Housing Affordability

Sep 18, 2025

What the Fed Rate Cuts Mean for Housing and the Economy

After keeping rates steady through most of 2025, the Federal Reserve’s monetary policy committee voted at its September meeting to cut its key interest rate by 25 basis points, bringing the target federal funds rate down to 4.25%.

PWB Week | Professional Women in Building Council

Sep 17, 2025

Strength in Numbers: The Power of Professional Women in Building Councils

PWB councils of all sizes are helping reshape the narrative in the home building industry nationwide, merging inspiration and education with recreation and connection.

View all

Latest Economic News

Economics

Sep 18, 2025

Women in Construction Reach Highest Share in Two Decades

In 2024, the number of women employed in the construction industry rose to around 1.34 million. Women now represent 11.2% of the construction workforce, the highest share in the past 20 years. This rise aligns with the growing presence of white-collar jobs in the industry.

Economics

Sep 17, 2025

The Fed Cuts and Projects More Easing to Come

After a monetary policy pause that began at the start of 2025, the Federal Reserve’s monetary policy committee (FOMC) voted to reduce the short-term federal funds rate by 25 basis points at the conclusion of its September meeting. This move decreased the target federal funds rate to an upper rate of 4.25%.

Economics

Sep 17, 2025

Housing Starts Remain Soft Ahead of Fed Meeting

Challenging affordability conditions continue to act as headwinds for the housing industry, but the sector could see lower interest rates in the near future with the Federal Reserve expected to cut short-term interest rates this afternoon.