Why NAHB is Recognizing its Recruiters

Membership Recruitment and Retention
Published

Member-to-member recruitment is the most effective method of growing membership and strengthening the NAHB Federation. To honor all of the hardworking members who’ve spent time recruiting, NAHB is celebrating the annual Spike Appreciation Month throughout November.

“Spike” is the colloquial term for any NAHB member who helps with recruitment and retention.

“Membership is the lifeblood of the organization,” said Rick Wajda, chief executive officer of the Indiana Builders Association. “Our strength as a Federation is in our numbers. Our advocacy efforts, which are critical to the success of the federation, are bolstered by having a large representation of industry professionals as members of the organization.”

NAHB proudly honors Spikes because we recognize the amount of effort and dedication recruitment requires. Recruiters often spend a significant amount of time attending networking events, making phone calls, and sending recruitment letters.

“Our members take great pride in being involved in an organization working every day to promote and protect the industry,” said Wajda. “They are passionate about their jobs and their profession, and they enjoy bringing new members into the fold to show them what the organization can do to help them professionally and personally.”

Members can view more membership recruitment tips, such as how to overcome common objections and template letters, on nahb.org.

Additionally, learn more about Spikes — including the Fall Recruitment Competition sponsored by Signature Kitchen Suite, slated to finish on Nov. 30. 

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Trends

Oct 29, 2025

Do Consumers Want Two-Story Foyers?

Nearly a quarter of new homes were built with a two-story foyer in 2024 — a number that has been trending downward over the past eight years. Though the national decline continued, regional patterns were mixed. See where this feature is hot — and where it's not.

Certified Aging-in-Place Specialist (CAPS) | Education

Oct 29, 2025

How to Market to and Design for the Aging-in-Place Client

NAHB will host three webinars (open to members and non-members) in November to teach the technical, business management, and customer service skills necessary to complete modifications for aging-in-place.

View all

Latest Economic News

Economics

Oct 29, 2025

The Fed Cuts amid Partly Cloudy Conditions

With the government shutdown limiting the quantity of economic data available to markets and policymakers, the central bank’s Federal Open Market Committee (FOMC) enacted a widely anticipated 25 basis point cut for the short-term federal funds rate.

Economics

Oct 28, 2025

Home Price Growth Slows

Home prices in August grew at the lowest annual rate in over two years, according to the recent release of the S&P Cotality Case-Shiller Home Price Index (seasonally adjusted – SA).

Economics

Oct 27, 2025

Two-Story Foyer Trend Stabilizes in 2024

In 2024, nearly a quarter of new homes were built with a two-story foyer, virtually unchanged from 2023, according to data obtained from the Census Bureau’s Survey of Construction (SOC) and tabulated by NAHB.