Top Compromises Buyers Will Make to Reach Homeownership

Trends
Published

High mortgage rates and double-digit growth in home prices since COVID-19 have brought housing affordability to its lowest level in more than a decade. Given this reality, a recent NAHB study on housing preferences asked home buyers about which specific compromises they would be willing to make to achieve homeownership.

The study found that:

  • For 39% of buyers, accepting a smaller lot is the path to affording a home. This finding highlights the paramount importance of reforming zoning laws that mandate lot sizes, as nearly four out of 10 buyers would be willing to give up land in exchange for owning a home.
  • For 36% of buyers, accepting fewer exterior amenities is the way to homeownership — they will simply add that deck or patio at some point in the future.
  • Another 36% were willing to move farther from the urban core.
  • And 35% will accept a smaller house if that’s what it takes to buy it.

Rose Quint, assistant vice president for survey research at NAHB, highlights which spaces prospective buyers are willing to shrink to achieve a smaller footprint in this Eye on Housing post.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Workforce Development

Oct 07, 2025

NAHB HBCU Cohort Prepares Students for Success in Construction

NAHB’s third annual Historically Black College and University (HBCU) Student Leadership program held a three-day learning, networking and development meeting in Washington, D.C.

Workforce Development

Oct 06, 2025

NAHB Grants Fuel Hands-On Learning for Future Builders

Across the country, NAHB’s Boys & Girls Club partnership funding — available through Career Connection at the National Housing Endowment — has helped local HBAs introduce young people to careers in the trades.

View all

Latest Economic News

Economics

Oct 07, 2025

Minority-Owned Residential Building Firms Continue to Rise

The share of minority-owned new residential builders and remodelers has more than doubled since the Great Recession, with noticeable gains from 2017 to 2022. Nevertheless, when compared to the overall U.S. population, minority-owned firms continue to be underrepresented within both housing sectors.

Economics

Oct 06, 2025

Shorter Apartment Construction Time in 2024

The average time needed to complete construction of a multifamily building after obtaining authorization edged down in 2024, according to the 2024 Survey of Construction (SOC) from the Census Bureau. On average, it took 19.6 months from permit to completion, about 0.3 months shorter than in 2023.

Economics

Oct 03, 2025

Supply-Side Cost Pressures Drove Housing as Inflation Leader in 2024

Though the rate of inflation peaked in June 2022, consumer prices continued to increase throughout 2023 and 2024 as inflation drove further price growth, according to 2024 CPI review from the Bureau of Labor Statistics.