3 Ways to Deliver a Personalized Experience for Home Buyers

Sponsored Content
Published

Sponsored Content

Today’s home buyer doesn’t just want a personalized purchasing experience — they expect it. And the numbers speak for themselves:

  • 70% of buyers expect personalized interactions with businesses
  • 76% of customers get frustrated when companies don’t deliver personalized interactions
  • The fastest-growing companies drive 40% more revenue from personalization than their counterparts.

A home is arguably the most personal product in the world. So home builders must incorporate the right technology — like online buyer experiences and 3D visualizations — into their business to enable the personalized experience today’s home buyers want and expect.

By being authentic, understanding your audience, and embracing technology, you can enhance your brand and provide a personalized experience for customers – making you a builder of choice.

Use Human-Centric Messaging

People don’t just buy products; they are buying better versions of themselves. When a home builder can authentically help buyers see themselves living better lives and achieving their aspirations by engaging with their product, that product becomes more valuable and differentiated.

Prospective buyers are more likely to choose your brand over competitors when they see themselves in your product and story.

Close Sales through Personalization

What if you could bring the high-touch, personal experience buyers get in a Design Center right to the buyer’s home? And in doing so, speed up the sales cycle?

Giving buyers a level of control to make decisions about their home and visualize it in the process can empower them to truly build a home they love that fits their needs and preferences.

This personalization in the sales cycle doesn’t just benefit buyers. It also helps you as the home builder by easily increasing option take rates and earning more revenue in each transaction.

Scale with Technology

Every home builder knows you need the right tools to get the job done. And that means adopting the right technology to make personalization in the home building process successful.

But offering a personalized buyer experience to every buyer, every time, and everywhere is nearly impossible without technology.

A solution like Higharc can easily enable you to offer buyers online home customization – with gorgeous 3D visuals and real-time pricing – while streamlining your workflows to deliver results. From automated, lot-specific CDs to true-to-plan marketing collateral, all of your systems will benefit from a connected cloud platform, allowing you to scale a unique buyer experience and boost your bottom line.

Personalization in the home building process is much more than a trendy strategy — it’s a paradigm shift that’s already transformed countless industries.

Home builders who use Higharc have experienced incredible results, averaging a 100% increase in plan configuration speed, a 50% decrease in plan-related variances, and a 28% increase in contract-to-close speed. Technology is working for them, empowering their teams to bring homes to market faster and meet the current demand for housing.

Curious to learn how Higharc can help you improve your buyer experience and improve your revenue? Learn more about Higharc or connect with one of their solutions consultants today.

Higharc

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Material Costs

Oct 30, 2025

Senate Approves 3 Resolutions to Limit President’s Tariff Authority

The Senate has voted to approve three resolutions that would rescind President Trump’s authority to impose tariffs on foreign imports based on national security considerations.

Sponsored Content

Oct 30, 2025

Avoiding Lender Failure: 4 Costly Lessons from a Real Builder's Story

Financing isn’t just about funding — it’s about trust. Even experienced teams can get blindsided when the wrong lender sits across the table. Here are four costly lessons every spec builder should learn before signing their next loan.

View all

Latest Economic News

Economics

Oct 30, 2025

Which Local Markets Track National Trends the Most: 2024 Single-Family MAI

The National Association of Home Builders developed the Single-Family Market Association Index (MAI) to measure how closely single-family building permits in metro areas follow national patterns. By comparing local and national trends, the MAI helps industry leaders and forecasters better understand and predict housing market activity.

Economics

Oct 29, 2025

The Fed Cuts amid Partly Cloudy Conditions

With the government shutdown limiting the quantity of economic data available to markets and policymakers, the central bank’s Federal Open Market Committee (FOMC) enacted a widely anticipated 25 basis point cut for the short-term federal funds rate.

Economics

Oct 28, 2025

Home Price Growth Slows

Home prices in August grew at the lowest annual rate in over two years, according to the recent release of the S&P Cotality Case-Shiller Home Price Index (seasonally adjusted – SA).