North Carolina Builders Encourage Students to ‘Be Proud, Be Pro’

Workforce Development
Published

North Carolina builders have accelerated efforts to encourage students to explore the many job opportunities available in the skilled trades. On Oct. 20, the North Carolina Home Builders Education and Charitable Foundation celebrated the launch of Be Pro Be Proud NC, an initiative to generate student, parent and educator interest in technical professions.

The event attracted high-profile speakers and attendees including, Rep. Virginia Foxx (NC-05), Commissioner Josh Dobson from the North Carolina Department of Labor (NCDOL) and Superintendent of Public Instruction Catherine Truitt.

Through the support and oversight of the NCDOL, Be Pro Be Proud NC will utilize two custom-built exhibition trailers equipped with virtual reality technology to give middle and high school students hands-on experience with skilled professions in the construction, manufacturing, transportation and utility industries.

“Labor is the number one issue for our industry right now, and Be Pro Be Proud is one meaningful way for us to move the needle in the right direction,” said Tim Minton, Executive Vice President of the North Carolina Home Builders Association.

Different work stations inside the trailers utilize virtual reality technology to allow students to experience what it’s like to use an excavator, practice welding, drive a tractor trailer, and work in construction, among other activities. SPEVCO, a Winston-Salem, N.C.-based company that specializes in mobile exhibition trailers, constructed the vehicles.

North Carolina is the fourth state where the Be Pro Be Proud program operates. Arkansas, Georgia, and South Carolina are also involved in the program.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Workforce Development

Mar 20, 2026

NAHB HBCU Event Cultivates Workforce Pipeline

NAHB’s Historically Black College and University (HBCU) Student Leadership program hosted the third annual Black Builder and Mentor Mixer at the 2026 International Builders’ Show in Orlando. The event welcomed 160 students and mentors, including students from 10 HBCUs who participated in the leadership program’s third cohort.

Economics

Mar 19, 2026

Fed Holding Pattern Continues

The Fed continued its current pause for rate reductions at the conclusion of the March meeting of the Federal Open Market Committee, the central bank’s monetary policy body.

View all

Latest Economic News

Economics

Mar 19, 2026

New Home Sales Decline in January on Weather Disruptions

New home sales declined in January, reflecting typical monthly volatility as well as weather-related disruptions.

Economics

Mar 19, 2026

Fourth Quarter 2025 Multifamily Construction Data

According to NAHB analysis of quarterly Census data, the count of multifamily, for-rent housing starts increased year-over-year during the fourth quarter of 2025.

Economics

Mar 18, 2026

Holding Pattern Continues for the Fed

The Fed continued its current pause for rate reductions at the conclusion of the March meeting of the Federal Open Market Committee, the central bank’s monetary policy body.