Prospective Buyers Continue to Turn into Active Buyers
Of the 17% of American adults who were considering a future home purchase in the second quarter of 2021, more than half (61%) have moved beyond just planning and are now actively trying to buy.
This share of active buyers has increased for six straight quarters, a trend that began after the final quarter of 2019 when it stood at 43%.
In the past year and a half, several factors have contributed to turning more prospective buyers into active ones, namely: low mortgage rates, desire for more space and desire for a new location in the suburbs/exurbs.
Furthermore, the share of prospective buyers who are actively searching for a home has grown in every region of the U.S. From the final quarter of 2019 to the second quarter of 2021, the share went from 46% to 66% in the Northeast, 40% to 50% in the Midwest, 43% to 58% in the South and 40% to 72% in the West.
Rose Quint, NAHB assistant vice president for survey research, provides more insight in this Eye on Housing blog post.
Latest from NAHBNow
Nov 04, 2025
Mortgage Rates Reach Lowest Average in Over Than a YearMortgage rates in October fell to their lowest average in over a year. According to Freddie Mac, the 30-year fixed-rate mortgage averaged 6.25% in October, 10 basis points (bps) lower than in September and 17 bps lower than a year ago.
Nov 03, 2025
Delaware Pauses State Energy Code Overhaul After HBA's ConcernsLast week, Gregory Patterson, Secretary of the Delaware Department of Natural Resources and Environmental Control (DNREC), wrote to building industry stakeholders that he was declining to approve the Department’s own proposal to create one of the most aggressive energy codes in the country.
Latest Economic News
Nov 04, 2025
The International Builders’ Show: The Leading Economic Forecast Event of the YearEvery year, NAHB and other industry experts and economists bring their latest insights to the NAHB International Builders’ Show® (IBS). For 2026, IBS offers an unparalleled lineup of IBS Education sessions that cover every sector of the housing industry: single-family, multifamily, remodeling, design trends, and building materials.
Nov 03, 2025
Laundry Room Locations in New Homes and Apartments, 2024In 2024, most new single-family homes included laundry connections on the first floor (70%), according to the Census Bureau’s Survey of Construction. The first floor is also where most customers prefer to have the laundry, as shown in Chapter 2 of What Home Buyers Really Want.
Oct 31, 2025
Lowest Mortgage Rates in Over a Year in OctoberAverage mortgage rates in October trended downward to the lowest rates in over a year. According to Freddie Mac, the 30-year fixed-rate mortgage averaged 6.25% in October, 10 basis points (bps) lower than September.