Prospective Buyers Continue to Turn into Active Buyers

Trends
Published

Of the 17% of American adults who were considering a future home purchase in the second quarter of 2021, more than half (61%) have moved beyond just planning and are now actively trying to buy.

This share of active buyers has increased for six straight quarters, a trend that began after the final quarter of 2019 when it stood at 43%.

In the past year and a half, several factors have contributed to turning more prospective buyers into active ones, namely: low mortgage rates, desire for more space and desire for a new location in the suburbs/exurbs.

Furthermore, the share of prospective buyers who are actively searching for a home has grown in every region of the U.S. From the final quarter of 2019 to the second quarter of 2021, the share went from 46% to 66% in the Northeast, 40% to 50% in the Midwest, 43% to 58% in the South and 40% to 72% in the West.

Rose Quint, NAHB assistant vice president for survey research, provides more insight in this Eye on Housing blog post.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Advocacy

Dec 05, 2025

NAHB's Monthly Update Features Talking Points on Advocacy Victories in 2025

The update provides the latest messaging framework to help members articulate all the legislative, regulatory and business wins NAHB secured this year.

Design

Dec 04, 2025

Top Color Trends for 2026

Neutrals and rich, luxurious hues dominate this year's color trends, along with sophisticated greens. Whether you’re helping a client with a bathroom remodel or searching for fresh ideas for a model home, you can use these color trends for inspiration for your next project. Check out the 2026 Colors of the Year.

View all

Latest Economic News

Economics

Dec 05, 2025

Mortgage Rates Continue to Trend Lower in November

The average mortgage rate in November continued to trend lower to its lowest level in over a year. According to Freddie Mac, the 30-year fixed-rate mortgage averaged 6.24% in November, 2 basis points (bps) lower than in October. Meanwhile, the 15-year rate increased 3 bps to 5.51%.

Economics

Dec 04, 2025

Number of Bathrooms in New Single-Family Homes in 2024

Single-family homes started in 2024 typically had two full bathrooms, according to the U.S. Census Bureau’s Annual Survey of Construction. Homes with three full bathrooms continued to have the second largest share of starts at around 23%. Meanwhile, both homes with four full bathrooms or more and homes with one bathroom or less made up under ten percent of homes started.

Economics

Dec 03, 2025

House Price Appreciation by State and Metro Area: Third Quarter 2025

House prices continued to rise in the third quarter of 2025, though the pace of growth slowed as elevated mortgage rates, affordability challenges, and persistent economic uncertainty weighed on consumer demand. After several years of rapid growth, Hawaii and 38 metro areas saw house price declines this quarter, highlighting significant regional variations in market conditions.