HBAs Reveal Secrets to Membership Drive Success in 2021
More than 150 HBAs participated in the spring membership drive, which officially wrapped up June 30. And while this year’s ONE in 21 campaign encourages each member to help recruit or retain at least one person, many made it a point to recruit several more than just one.
From managing limitations caused by the pandemic to motivating recruiters, these HBAs each had their own secrets to success for spring drives.
Leadership Buy-In
Greater Atlanta HBA (GAHBA)
- New Members: 99 recruited
- Recruiters: 52 volunteers
Getting HBA leadership involved shows that building membership matters. For GAHBA, it’s seven-member executive committee led the charge during a two-day “Call-a-Thon.” Each committee member served as a captain of a group of volunteers — including 40 members from the board of directors. Group members made calls to prospects from lead lists.
“The leadership from the captains is what drove it all,” said GAHBA Membership Manager Gary Magee. “They met individually with their teams and stayed in close communication leading up to and throughout the event. By the committee demonstrating to the board that this was a priority, it encouraged heavy participation.”
Creating urgency by actively recruiting within a two-day window also added to GAHBA’s achievements. “Having a specified ‘end-time’ makes volunteers hustle during the time allotted. Although most members do not enjoy calling, they are willing to do it when they are all together at one time,” Magee said.
Incentivize Wisely
- New Members: 89 recruited
- Number of Recruiters: 28 volunteers
Rewarding your recruiters leads to more involvement and determination. Regardless of the quantity or value of incentives offered, they help generate more excitement and competition among recruiters. The HBA of Greater Tulsa uses incentives to not only motivate recruiters, but also entice prospects to join.
Some of the incentives for recruiters and new members included various gift certificates, as well as restaurant and trip vouchers. The effects can be seen in the hard work and success of the HBA’s volunteers.
“The incentives do not have to be huge, but providing recognition to the recruiter on their accomplishments is a must,” said Pablo Perez, HBA of Greater Tulsa’s director of membership. “It’s about building relationships as an HBA family and making existing relationships stronger.”
Get Creative
Greater Houston Builders Association (GHBA)
- New Members: 55 recruited
- Recruiters: 32 volunteers
With various limitations imposed on in-person events, the GHBA looked for new ways to hold membership drives. In April, it hosted its second ever “Membership Drive-Thru.” While staff and leadership were stationed outside the HBA’s office building, volunteer recruiters could drive by, pick up lead lists and a lunch to-go, and then call prospects from their location of choice.
“It was a success because we made it very relaxed and people could casually come and go, or stay and visit according to their comfort levels,” said GHBA Membership Director Cynthia Fagan.
Fagan’s advice for HBAs planning a drive: “Always be ready to try something different and be willing to make changes and keep it interesting.”
Talking to leadership and getting input from members can also spark an idea that opens even more opportunities.
NAHB has made membership promotion even easier this year with a full suite of marketing assets including graphics, videos, flyers and a virtual meeting background. You can use these assets in your HBA communications, on your website and on social media.
For any questions, or to learn more about membership recruitment resources, contact Michael Davey.
Latest from NAHBNow
Jul 22, 2025
2026 IBS Sustainability & Green Building Scholarship Application Now OpenThe NAHB IBS Sustainability and Green Building Scholarship aims to provide emerging green builders exposure to the world of high-performance homes and help them jump-start their professional journey by attending the International Builders’ Show (IBS).
Jul 21, 2025
House Bill Restores Funding for Several Housing Programs from Trump BudgetThe House Appropriations Committee has voted to restore funding for key housing programs that President Trump eliminated in his “skinny budget,” such as housing choice vouchers, project-based rental assistance and the Community Development Block Grant (CDBG) program.
Latest Economic News
Jul 22, 2025
Top 10 Builder Market Share Across MetrosAn earlier post described how the top 10 builders in the country captured a record 44.7% of new single-family closings in 2024. BUILDER Magazine has now released additional data on the top ten builders within each of the 50 largest new home markets in the U.S., ranked by single-family permits.
Jul 21, 2025
Use of Private Water and Sewer Systems in New Single-Family HomesThe share of new single-family homes built with individual septic systems declined slightly in 2024 compared to the previous year, while the share of homes served by private wells remained steady.
Jul 21, 2025
Sales of Lower-Priced New Single-Family Homes Declined Over the Past Five YearsFrom 2020 to 2024, sales of lower-priced new homes declined significantly as the market moved toward higher-priced segments. Rising construction costs—driven by inflation, supply chain disruptions, and labor shortages—as well as higher regulatory costs, made it increasingly difficult for builders to construct affordable homes.