Project Name: Volumetric Building Companies Website Design
Company: Volumetric Building Companies
The act of marketing has continued to evolve into a sophisticated machine with many inputs and outputs that interact with audiences who are growing ever more sophisticated. As a business focused on building the future, Volumetric Building Companies recognized that it needed a website that reflected what it is going to take to market to the audience of the future.
The design and deployment of the site started with defining the audiences, purpose and goals of the website. It needed to be more than a digital brochure; it needed to be a meaningful way to communicate with customers and ensure they had the right information at the right time and that the company was able to communicate with them at the right time. Additionally, visitors needed to quickly understand the company’s story, process and the benefits of its products. Finally, it needed to be a place for the company’s potential new team members to learn about the work it does, why the company does it, then have an opportunity to apply for any of the open positions.
The website facilitates meaningful connections between the company’s team, its customers and its future customers. Visitors are taken on a journey of understanding who the company is, what it does, and how it does it. By engaging visitors with increasingly detailed information, the company leads them to the right content resulting in the appropriate response — tying marketing and business development ensuring each team meets their goals and maintains an open stream of communication internally and with customers.