Project Name: Appalachian Log Structures Website
Company: Appalachian Log Structures
To communicate effectively with today’s log home buyers, Appalachian Log Structures needed a website that not only looked good to attract and capture potential clients, but was also organized and able to communicate clearly to its target audience information about its products and services. It also needed to be responsive across all major device platforms, including mobile.
Once on the site, it was imperative to convince prospects to stay and dig deeper for information that would help them in making a buying decision. The first step was creating a wire frame or the organizational layout of the site. Creating a functional menu that highlighted the main sections of the site allows visitors to easily see the information available and navigate to that location. Pillar support pages help visitors explore the company’s story, the floor plans, house tours, pictures, videos, technical papers, and blog articles easily to keep them engaged.
The floor plan pages and photo pages are the most visited, so it was important to organize them by square footage, home style and log options. Visitors can check their preferred criteria, and the best matching standard floor plan or photos are selected for them.
The next step was to select the elements that would provide a clean, consistent, uncluttered design using updated colors, fonts and graphics, as well as high-quality photography. A picture can speak a thousand words, and choosing the right images help position the brand and connect with the company’s target audience. Content was crafted to complement each of the menu headings and interior pages, including pertinent key words for search and good SEO.
There are numerous opportunities to connect with company representatives throughout the website. An easy-to-locate “click to call” button is located at the top of the home page. Additionally, visitors can find contact information for company and independent sales consultants or fill out an information request form. The form is automatically entered into the company’s automated marketing system in the Hubspot platform, which includes a series of automated workflows for follow-up.