Ritz Craft Corporation: The American Dream Collection
Winner: Presentation of Home Plans
The Ritz-Craft Custom Homes “American Dream Collection” shows the company’s flagship product line of fully customizable, single family home plans. The full color catalog includes plans designed to appeal to move-up buyers as well as those seeking a lower square footage, “downsizin” plan with custom quality features. The brochure features ranch, story-and-a-half and two-story plans — some with optional third level living areas. Rather than grouping plans by style of home, the brochure pages show plans by progressive square footage allowing buyers to choose their home plan based on size and budget. All floor plans also include proposed furniture layouts to help buyers gain a better perception of room sizes while envisioning their furnishings and lifestyle needs.