In the first quarter of 2020, Entekra redesigned its website — entekra.com — which had been created in 2016, when the company’s founders were looking for start-up capital for the business. The objective for the site redesign was to better reflect what the company has achieved to date, as it was embarking on its first major phase of expansion with its new $35 million manufacturing factory. The site needed to better communicate the company's mission to transform the construction process in the United States. It employed bold graphics and carefully curated videos and photography to tell the Entekra story and reflect the key elements of Entekra’s “corporate personality” and its innovative off-site solution. Several new sections were added to the website to support its continuing efforts to educate the construction industry about the off-site process. Since the new website was launched in March 2020, the company has seen a significant increase in traffic, particularly for the educational components noted above.