Connecticut Valley Homes: Video Marketing Campaign

Winner: Social Media Outreach

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Contact: Devin Perry
dperry@nahb.org
(202) 266-8577

Connecticut Valley Homes Video Marketing Campaign

Company: Connecticut Valley Homes

Project Name: Connecticut Valley Homes Video Marketing Campaign

The Modular Home Minute (TM) is a video campaign delivered via Facebook, Pinterest, LinkedIn and YouTube. It was designed to engage with current prospects, trade partners and other building professionals to advance the awareness of modular construction and engage with potential clients. Through a series of topics covering product spotlights, client testimonials, construction knowledge, and employees and trade partners of Connecticut Valley Homes, the company broadened its base of outreach and gained traction as the area's leading expert in modular construction. In the past 12 months, Connecticut Valley Homes posted almost 60 videos and captured more than 6,000 views on YouTube alone. Video posts on Facebook average two to three times more views and engagement than posts with photos or links only. Top performing posts on LinkedIn and Pinterest are also driven by video and generate upward of 2,000 views of individual videos on LinkedIn alone.

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<p>The Jerry Rouleau Awards for Excellence in Marketing and Home Design recognize the best in building systems.</p>

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2018 Building Systems Housing Summit
<p>The industry&rsquo;s premier conference dedicated to off-site construction.</p>

Building Systems Housing Summit

Building Systems Housing Summit

The industry’s premier conference dedicated to off-site construction.

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Opportunities for builders, remodelers and other housing industry professionals to highlight their work and accomplishments.

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