Novel Turtle Creek

Finalist: Best High-Rise Apartment Community (10+ Stories)

Contact: Multifamily Pillars of the Industry Awards

Novel Turtle Creek building
Novel Turtle Creek pool area
Novel Turtle Creek living and dining room
Novel Turtle Creek clubhouse
Novel Turtle Creek living room
Novel Turtle Creek entertainment area

Location: Dallas, TX
Award Applicant: Crescent Communities
Architect: WDG Architects
Developer: Crescent Communities
General Contractor: Rogers O'brien Construction
Interior Designer: Vignette Interior Design
Photographer: Aaron Dougherty Photography
Marketing Firm: Wray Ward
PR/Advertising Firm: Sprouthouse
Project Website:

Project Statement

NOVEL Turtle Creek by Crescent Communities is a luxury high-rise community in the highly desired Turtle Creek and Oak Lawn area of Dallas. Inspired by these neighborhoods, NOVEL Turtle Creek brings the magic of these areas to life in a building deeply rooted in Kessler’s historic framework and rich with experiences.

Reflecting the handsome bridges, wandering creek walls and lush verdant landscape of the Turtle Creek greenway, NOVEL rises 20 stories above the surrounding canopy, drawing the green experience of Turtle Creek up to and into the building. The building’s stately architecture and refreshing spirit come together to provide a handsome addition to the Dallas skyline while introducing a verdant, yet stylish, presence to a city that has always celebrated great design.

At NOVEL Turtle Creek, outdoor living is not simply an afterthought, but rather it is understood and underscored as an element that defines the Turtle Creek lifestyle. Expansive private terraces and a series of elegant building “parks” ascend the building from the formal entrance at the street to the social and carefully curated rooftop experience with rooftop gardens connecting residents to both earth and sky. 

Surrounded by an array of upscale shopping and within walking distance of both Turtle Creek Village and The Shops of Highland Park, NOVEL Turtle Creek is ideally located and designed to be an urban oasis with 206 residences all offering private balconies, designer finishes and sweeping views of Dallas and the Park Cities. Aiming to be more than simply an apartment building, NOVEL Turtle Creek is the area’s premier residential tower that people aspire to live within, and a community that they are reluctant to leave.