NOVEL Midtown Tampa

Contact: Multifamily Pillars of the Industry Awards

NOVEL Midtown Tampa
NOVEL Midtown Tampa
NOVEL Midtown Tampa
NOVEL Midtown Tampa
NOVEL Midtown Tampa
NOVEL Midtown Tampa

Nominated by: Crescent Communities
Location: Tampa, FL
Developer: Crescent Communities
WDG Architects
General Contractor: Summit Contracting Group
Interior Designer: Vignette Interior Design
Project Website:

Project Statement

Just minutes from Riverwalk, Downtown, Westshore and the Tampa airport, Midtown is a new and dynamic neighborhood pulsing with magnetism. More than a destination, Midtown is a city within a city. A multidimensional center of gravity.

The diverse mixed-use program draws an eclectic group of people day and night, seven days a week. And at its core resides NOVEL Midtown — a living experience in the heart of the coveted retail, fine dining and exciting nightlife of Tampa. Through meticulous design and programming, NOVEL Midtown takes the social energy and casual sophistication that is inherent in the Midtown master plan and brings it to life for residents.

Intentionally designed to foster community but also offer quiet reflection, NOVEL Midtown immediately welcomes and inspires luxurious living without hassle. Comprising three interconnected, but distinctly programmed, buildings, residents are able to self-select the level of desired interaction and energy:

  • The South Building offers unparalleled connectivity and brings the energy of Midtown Commons up to the community.
  • The North Building providing more spaces for personal or private time.
  • The Northeast Building rounds out the spaces with an expansive balcony and uninterrupted vantage point of the larger Midtown development.

Studio, one-, two- and three-bedroom apartments are grounded in color, contrast and engaging textures. There is no sameness at NOVEL Midtown, only casual sophistication balanced with art deco–inspired elegance to offer just the right amount of whimsy and personality that creates resident pride.