Finalist: Best Property Website

Marketing Projects
Contact: Multifamily Pillars of the Industry Awards


Nominated by: ArchCo Residential and Bluerock Real Estate
Location: Fort Lauderdale, Fla.
Developer: ArchCo Residential
Architect: The Preston Partnership
General Contractor: KAST Construction
Interior Designer: The Preston Partnership
Photographer: DNC Media
Web Developer: Merrick Towle
Project Website:

Project Statement

Motif is located in the heart of Fort Lauderdale’s Flagler Village, a once-deteriorating warehouse and residential district, which began a resurgence in the 2000s and is now considered one of the city’s trendiest up-and-coming neighborhoods. The area boasts numerous new restaurants and luxury rental developments, which are integrated into a thriving art community centered around the Flagler Arts and Technology district (FAT Village) and Music & Arts South of Sunrise (MASS District). Located minutes away from the beach, Ft. Lauderdale International Airport, I-95, and Florida’s Brightline Train connection to Miami, West Palm Beach and Orlando, the location is ideal for luxury rental apartments. Motif is a key contributor to the neighborhood’s renaissance. The project occupies a full block from North Andrews Avenue to Northeast 1st Avenue and from Northeast 6th Street to Northeast 5th Street, with 385 apartment units and 23,041 square feet dedicated to retail and restaurant spaces. FAT Village is directly across North Andrews Avenue, while the area s original residential community is to the east. Pedestrians traversing the Motif block between the art and residential communities benefit from a paseo that doubles as a midblock walkway at the building’s ground level from North Andrews Avenue to Northeast 1st Avenue featuring a ceiling-mounted art installation, market stalls and outdoor restaurant seating. Retail colonnades along adjacent streets are enhanced by additional public art, a public plaza and pocket dog park. Resident amenities include a ground-floor dog spa/club and garden courtyard with fire pit, grilling and dining areas. The rooftop features indoor/outdoor fitness and clubroom spaces opening onto a pool and skyline views. Historic Fort Lauderdale Classical, Mediterranean and early Art Deco styles serve as the basis of the exterior design, meshed with more contemporary forms representative of the 21st century.