Monopoly Madness: Build Your Membership Empire

HBA: Suncoast Builders Association

Category: Membership

Location: Lakewood Ranch, Fla.

Size: 601+ members

Year: 2025

This initiative by the Suncoast Builders Association (ScBA) was a membership drive with a Monopoly theme, designed with the purpose of increasing builder and associate membership through a collaborative, structured and competitive campaign. The effort was aligned with the NAHB member drive period and used customized Monopoly-style game boards with landmarks from Sarasota and Manatee counties to form a visual, competitive framework to motivate peer-to-peer recruitment. The key goals were to increase net membership growth, activate volunteer recruiters across multiple teams and strengthen awareness of membership value within the local residential construction industry. Additionally, the initiative was intended to help create a repeatable membership recruitment model to support long-term engagement.

Over the 90-day campaign, five recruiter teams with 8-12 participants each worked together to recruit 64 new members, including 15 builders and 49 associates. The ScBA achieved 4% to 6.99% net membership growth and earned national recognition through the NAHB Membership Drive incentive program. This campaign successfully mobilized volunteer recruiters and established a creative, repeatable model for membership growth initiatives.