Social Media Campaign Reinforces HBA’s Role as Local Industry Leader

HBA: Home Builders Association of Raleigh-Wake County

Category: Communications

Location: Raleigh, N.C.

Size: 601+ members

Year: 2025

The HBA of Raleigh-Wake County’s (HBA) social media program was launched in 2024 with its new Communications Committee, with the goal of enhancing digital strategies for promoting community education and engagement with a structured, branded approach. The program has implemented a fresh style of content creation extending beyond basic posting by incorporating storytelling elements, member recognition, critical information on local industry issues and promotion for events and initiatives. The goal is to appeal to a diverse audience of members, prospective members and the public. The HBA staff and members of the Communication Committee work diligently side by side across multiple social platforms to produce high-quality posts, following a monthly content calendar to ensure consistent alignment with core HBA values.

This initiative has several interactive and innovative elements, such as real-time coverage of events, branded series like “Member Monday” and interactive features including polls and reels. These features have increased member and viewer engagement with digital content and have grown the HBA’s Instagram following by 402% since the project’s launch. Additionally, by developing the social media campaign, the HBA has improved its visibility and reinforced its role as an industry leader.