New Magazine Showcases Member Success
HBA: New River Valley Home Builders Association
Category: Communications
Location: Christiansburg, Va.
Size: 201-600 members
Year: 2025
The New River Valley Home Builders Association's (NRVHBA) Inaugural NRV Blueprint Magazine provided a high-impact digital and printed publication that serves as a promotional and educational tool for community leaders, consumers, industry professionals and member businesses. The magazine used dynamic storytelling, project highlights and high-quality visuals that separated this publication from a simple directory and transformed it into an effective exposure strategy for marketing the NRVHBA and its members. Target audiences included prospective members, local government officials, community members and workforce development partners. The reach and impact of this project was extensive with 2,000 copies printed, including 1,000 put directly into the hands of consumers who attended the annual NRV Home Expo.
In addition to serving as a multipurpose tool for a wide range of audiences and increasing the visibility and credibility of the NRVHBA as an industry advocate, the publication helped grow member engagement through advertising. The magazine was a beneficial way for members to showcase the depth, diversity and impact of the residential construction industry. Overall, the project succeeded in delivering measurable value to its members and the community while reinforcing the roles and value of the NRVHBA.
