Home Show Magazine Increases Member Exposure in Community
HBA: Home Building Association of Greater Portland
Category: Communications
Location: Lake Oswego, Ore.
Size: 601+ members
Year: 2025
The NW Natural Street of Dreams Show Magazine by the Home Building Association of Greater Portland (HBA) serves as a comprehensive resource for community members to access home information, inspirational ideas, articles and contact information for builders and suppliers, while local industry professionals and sponsors can increase their exposure through print advertisements. Distributed at the HBA's annual tour of new luxury homes, which is celebrating its 50th year in 2026, the goals for the 2025 edition were to transition from a third-party to in-house advertising sales and production management model, exceed advertising revenue earnings from previous years and maintain the high quality of the publication and its content.
The HBA greatly exceeded its intended goals for the 2025 release, distributing a glossy, 114-page publication on deadline that received exceptionally good feedback from partners, builders, sponsors and attendees despite the project being in transition and on a reduced timeline. The total net revenue reached $72,000 in 2025, more than doubling the earnings from the previous year and demonstrating immense financial success. The project also increased HBA visibility, maximized exposure for key show participants and increased the value for participating members.
