50+ Years Strong: The Builders Show at the Heart of Michigan’s Upper Peninsula
HBA: Home Builders Association of the Upper Peninsula
Category: Revenue
Location: Marquette, Mich.
Size: 201-600 members
Year: 2024
The Home Builders Association of the Upper Peninsula (HBAUP) hosts the largest annual home show in in Michigan’s Upper Peninsula, The Builders Show. In 2024, it attracted 3,778 attendees and generated a net profit of $84,000, its highest in a decade. Held at the NMU Superior Dome, the world’s largest wooden dome, the show hosted more than 100 exhibitors across the 16,500-square-mile region. With an emphasis on community engagement and hands-on interaction, the event featured the popular Builders Show Bucks Raffle, nonprofit involvement and a streamlined setup and teardown process praised by vendors. The show exceeded its financial and exhibitor goals, demonstrating strong post-COVID recovery and continued relevance after more than 50 years of operation.
