From the Ring to Results: GOBA’s Membership Drive

HBA: Greater Orlando Builders Association

Category: Membership

Location: Maitland, Fla.

Size: 601+ members

Year: 2024

The Greater Orlando Builders Association (GOBA) created the Step in the GOBA Ring membership drive, which was a wrestling-themed campaign aimed at recruiting at least 100 new members in 2024. The initiative exceeded expectations, increasing total membership by 15%. Incentives like WWE suite experiences, quarterly recognition on a custom wrestling belt and themed appearances at industry events fueled excitement and participation. The campaign’s success was driven by strong committee engagement, including a motivational visit from NAHB Membership Field Specialist Dave Ashley and culminated in a celebratory karaoke party. This dynamic effort strengthened GOBA’s influence, advocacy and community engagement.