The Triangle Parade of Homes Website: Enhancing Event Engagement
HBA: Home Builders Association of Raleigh-Wake County
Category: Communications
Location: Raleigh, N.C.
Size: 601+ members
Year: 2024
The HBA of Raleigh-Wake County’s Triangle Parade of Homes website has evolved into a dynamic, interactive platform that enhances the Parade experience for attendees while providing greater value to builders, sponsors and advertisers. The website’s primary purpose is to serve as the central resource for the annual home tour, offering detailed home listings, builder information and interactive tools, like maps and search filters, to help visitors plan their self-guided tours. Beyond home listings, the site actively promotes events at Parade homes, such as builder meet-and-greets, design showcases and exclusive open house experiences, creating deeper engagement between attendees and industry professionals.
This year, the website achieved outstanding success, surpassing 500,000 page views. Its emphasis on event promotion, richer content for home listings and enhanced user experience contributed to increased engagement, with significant traffic from social media contests and streamlined event listings. Sponsors and advertisers also saw greater visibility, with more than 1,400 click-throughs on ads during Parade dates. The website has proven to be an invaluable tool for both promoting the Parade and driving real engagement in the homebuilding industry.
