Fridays with Fryer: Building a Stronger, More Connected HBAF
HBA: Home Builders Association of Fayetteville
Category: Communications
Location: Fayetteville, N.C.
Size: 201-600 members
Year: 2024
Fridays with Fryer is a weekly social media series created by the HBA of Fayetteville (HBAF) to keep members informed, engaged and connected with industry news, advocacy efforts and HBAF events. Hosted by Natalie Fryer, the program delivers quick, accessible and engaging updates in a conversational video format. The primary goals of the series are to increase member awareness of industry trends and legislation, enhance member engagement, boost HBAF’s visibility, simplify complex advocacy issues and drive event participation. By breaking down information into digestible content, the program aims to empower members to act while fostering a stronger sense of community.
The series has successfully met its objectives, becoming a trusted resource for HBAF members. Fridays with Fryer has led to higher member engagement, increased social media interactions and greater event participation, with members regularly commenting, sharing and watching episodes. The program’s approachable style and consistent content delivery have strengthened HBAF’s digital presence, resulting in increased visibility and advocacy impact. Since its launch in August 2024 to the end of February 2025, the series has seen a 100% increase in engagement, with 529 minutes of content viewed and 160 post interactions, demonstrating its success in connecting members and driving meaningful participation.
