The DSM HBA Member Guide’s Outline to be an HBA Champion

HBA: Greater Des Moines Home Builders Association

Category: Communications

Location: Johnston, Iowa

Size: 601+ members

Year: 2024

The DSM HBA Member Guide was developed as a cost-effective, concise and impactful resource to help new members succeed within the Greater Des Moines Home Builders Association (DSM HBA). Designed as a “guide to success,” it outlines the path to becoming an engaged and recognized HBA Champion, introducing key leaders, explaining membership tools like Member Zone and providing a six-month step-by-step checklist. It also highlights events, committees, councils and affinity programs at the local, state and national levels. With its streamlined format and short reprint cycle, the guide remains current and relevant for both members and advertisers. The project achieved its goals by replacing a costly, outdated version with a modern, user-friendly publication that costs 82% less to produce and is easier to update regularly. The guide’s digital availability enhances accessibility, and its content is reinforced through one-on-one ambassador reviews with new members. By setting clear objectives and prioritizing both function and flexibility, the team delivered a high-value tool that improves member engagement, boosts advertising appeal and strengthens onboarding and retention efforts across the association.