Social Media Marketing Campaign
Category: Communications
Location: Erlanger, Ky.
Size: Local Association: 201-600 Members
Year: 2023
The BIA of Northern Kentucky launched a social media marketing campaign to promote 16 business to business events, approximately 100 governance meetings, three consumer events, workforce development initiatives, NAHB, the HBA of Kentucky and the BIA.
The BIA used multiple social media platforms, such as Hootsuite, for message delivery and social media monitoring. As a result, the BIA social media audience grew 24.77% in 2023 and content engagement grew at a range of 20% to 2,000% for the association’s Facebook pages.
