PRBA Chair’s Monthly Newsletter

HBA: HBA of Puerto Rico

Category: Communications

Location: San Juan, PR

Size: Local Association: less than 200 members

Year: 2023

The PRBA Chair’s Monthly newsletter is a publication for the HBAs members. The newsletter keeps members updated about the association’s legislative matters, media impact, news, events, or other related information that impacts the construction industry. Additionally, the newsletter lets members know that the HBA is continuing to grow successfully, and that the association is a strong leader in Puerto Rico’s construction industry.

Before the PRBA Chair’s Newsletter, the association did not have a centralized communication platform that would inform members of all the work and efforts of the HBA on a monthly basis. Today, it has become one of the association’s principal platforms to get its message across for keeping members informed and up to speed on all that the HBA does on all levels. Member engagement and awareness has increased from a 43% open rate on the first newsletter to a 73% open rate on the last publication, resulting in an average of a 49% open rate, among all publications from 2022 to 2023.