Parade of Homes Rebranded Website

HBA: BA of the Blue Ridge Mountains

Category: Communications

Location: Asheville, N.C.

Size: Local Association: 601+ members

Year: 2023

The BA rebranded their Parade of Homes from the Asheville Parade of Homes to the Western North Carolina Parade of Homes. The rebranding initiative included a new website that was clean, easy to use and was based on member and public input. The goal of the project was to get more people to attend the fall Parade of Homes, but also have a resource the public could use to answer any questions. The website also assists in promoting and displaying the BAs virtual Parade of Homes.

Since its launch in September of 2023, the website has had approximately 16,000 users, half being new users, culminating in 98,000 page views. The association has also had approximately 55 signups for their Parade of Homes newsletter from the new website. The new website was designed with the viewer in mind, which kept users on the site longer engaging with members.

Further, HBA staff have been positively impacted by the new website design. The Parade of Homes website has a frequently asked questions section on the website, allowing the BA staff to yield fewer phone calls from the public during the process of the tour.