Building Alaska

HBA: HBA of Anchorage

Category: Communications

Location: Anchorage, Alaska

Size: Local Association: Less than 200 members

Year: 2022

The HBA of Anchorage has produced a biannual publication, Building Alaska, for the annual spring and fall events for over thirty years. The publication has evolved from a black and white, ten-page, non-revenue standard newsprint booklet to a 45-page, revenue generating, branded, coated paper magazine. Building Alaska is the only real estate focused magazine in Anchorage, targeting homeowners, homebuyers, and industry professionals.

The purpose of Building Alaska is to provide additional value to AHBA members as well as the community, as well as generating non-dues revenue. The magazine promotes HBA events and members while also educating the community on the residential construction industry. It also elevates the HBA and informs the community of the licensed, bonded, and insured experts they can trust. Building Alaska is distributed in the Anchorage Daily News and is available for pickup at the Anchorage Home Show, Spring Construction Showcase, and the Parade of Homes as well as at member locations. The publication has a distribution of 13,500+ and is sought out by consumers ready to make investments in their homes.