How HBAs are Thanking Their Top Recruiters

In November, NAHB is thanking its "Spikes" for their efforts in member-to-member recruitment. Their work is crucial for the success of the Federation.

"Our members are our best advocates" said Amanda Passwaters, vice president of membership for the Greater Orlando Builders Association.

"There’s no better way to promote the value of membership than hearing it firsthand from someone who’s experienced it. The more we grow, the stronger our association industry becomes."

Home builders association around the country are doing their part to reward recruiters. Here are a few creative ways they’ve celebrated them.

Greater Orlando Builders Association’s heavyweight recruiters earned the belt

The championship belt was awarded in Orlando, where a wrestling-themed membership drive inspired competition. Each quarter, a Spike’s name was added to the belt and put on display in the office. Top recruiters were also rewarded with a suite for a WWE Smackdown event.

"Make your recruitment events fun," said Passwaters. "Think outside the box and give members a reason to participate. Use your members and the resources you have available. Everyone loves a little friendly competition, and recognition can go a long way!"

Home Builders Association of Greater Tulsa’s recruiters get in the holiday spirit

HBA of Greater Tulsa’s top recruiters are presented with awards each November, including the "Grand Spike" winning $1,000. All recruiters will enjoy a festive December with gift exchanges, food, beverages and a reserved movie theater to enjoy a holiday movie. 

"Plan your membership drives 1-2 times per year and be consistent," suggests Julie Rivers, director of membership at the HBA. "Create a theme, new member incentives for joining and an incentive for the recruiters, too. Keep it fun but informative."

Tips for member recruiters

The Fall Recruitment Competition closes on Nov. 30, and winners will earn big prizes such as LG laundry sets and IBS Show perks. Any Spike who has recruited at least one Builder or Associate member will receive two general admission tickets to see Counting Crows at the IBS Closing Concert.

"Share your own story," said Passwaters. "Talk about the relationships, the opportunities, and why you continue to stay involved. Sometimes all it takes is inviting someone to an event and introducing them to the right people."

"Know your recruit and modify your pitch," said Rivers. "Understand their reason for wanting to join, and if they aren’t sure, give them their ’why’ by highlighting networking events, member engagement and what the association as done for you and your business."

Use this flyer to help equip recruiters with the tools they need to convert prospects to members. This guide to better retention helps you create a plan to increase retention rate.