10 Great Reads to Help Grow Your Business
NAHB’s Young Professionals (YP) compiled a list of books that have helped inspire their careers and grow their businesses. These 10 books make great gifts for the upcoming holiday season, or purchases for yourself to get ahead of the competition.
The list features books on various topics, such as culture-setting reads like “Unreasonable Hospitality” by Will Guidara.
“This topic is very related to home building,” said YP Committee Chair Robert Carroll. “We can excel by recognizing our role in creating experiences around our very emotional and personal transactions. This book creates cultural language to move your sales process from transactional to relational.”
Also featured is “Behind Your Back” by Bradley Hartmann, a book about what purchasing managers say when you leave the room.
“Hartmann is a former area purchasing manager for Pulte Homes, and provides insight to how purchasing managers approach their jobs and how they handle relationships with colleagues,” said Wes Robbins, vice president and partner at W Robbins & Company, LLC. Robbins found the book valuable to those looking for insider knowledge on selling to large-volume builders, especially to learn what is and is not important.
Additionally, NAHB’s Young Professionals are celebrating their end-of-year virtual happy hour on Friday, Dec. 13, at 4 p.m. ET. Members are invited to discuss their favorite books from the year, play games and meet fellow YPs. Holiday attire is welcome. Register now.
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Latest Economic News
The percentage of new apartment units that were absorbed within three months after completion was down five percentage points in the first quarter, according to the Census Bureau’s latest release of the Survey of Market Absorption of New Multifamily Units (SOMA).
New single-family home size had been falling since 2015 in response to declining affordability conditions. An exception occurred in 2021, when new home size increased as interest rates reached historic lows.
The latest report shows the Federal Reserve’s preferred inflation gauge remains sticky in July, complicating the Fed’s path to its long-term 2% target. Meanwhile, consumer spending remains resilient but is showing signs of slowing, with real consumer spending unchanged in July. Households are pulling back on spending amid persistent inflation.