10 Great Reads to Help Grow Your Business
NAHB’s Young Professionals (YP) compiled a list of books that have helped inspire their careers and grow their businesses. These 10 books make great gifts for the upcoming holiday season, or purchases for yourself to get ahead of the competition.
The list features books on various topics, such as culture-setting reads like “Unreasonable Hospitality” by Will Guidara.
“This topic is very related to home building,” said YP Committee Chair Robert Carroll. “We can excel by recognizing our role in creating experiences around our very emotional and personal transactions. This book creates cultural language to move your sales process from transactional to relational.”
Also featured is “Behind Your Back” by Bradley Hartmann, a book about what purchasing managers say when you leave the room.
“Hartmann is a former area purchasing manager for Pulte Homes, and provides insight to how purchasing managers approach their jobs and how they handle relationships with colleagues,” said Wes Robbins, vice president and partner at W Robbins & Company, LLC. Robbins found the book valuable to those looking for insider knowledge on selling to large-volume builders, especially to learn what is and is not important.
Additionally, NAHB’s Young Professionals are celebrating their end-of-year virtual happy hour on Friday, Dec. 13, at 4 p.m. ET. Members are invited to discuss their favorite books from the year, play games and meet fellow YPs. Holiday attire is welcome. Register now.
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Latest Economic News
The U.S. labor market rebounded in October, with nonfarm payroll employment increasing by 165,000 jobs and the unemployment rate declining to 4.1%. However, the improvement in overall employment contrasts with continued weakness in residential construction, where employment fell by 16,400 jobs, the largest monthly decline since March 2021.
New multifamily housing confidence weakened year-over-year in the third quarter, according to the Multifamily Market Survey (MMS) by the National Association of Home Builders (NAHB). The MMS produces two separate indices. The Multifamily Production Index (MPI) had a reading of 41, down five points year-over-year, while the Multifamily Occupancy Index (MOI) had a reading of 69, also down five points year-over-year.
Mortgage application activity declined in October as the 30-year fixed mortgage rate rose sharply again. The Mortgage Bankers Association’s (MBA) Market Composite Index, a measure of total mortgage application volume, fell 14.1% month-over-month in October on a seasonally adjusted basis. Compared to a year ago, total mortgage applications were 39.8% lower.