The Importance of Member-to-Member Recruitment

Membership Recruitment and Retention
Published

NAHB is built on its network of shared knowledge and talents. That’s why it is important to recognize the many hardworking and passionate home building professionals who consistently help with membership and recruitment efforts during the annual November Spike Appreciation Month.

"With both our local HBA and NAHB, there is strength in numbers," said Matthew Gilchrist, president of EG Home LLC. "All facets of the organization get stronger when we have more members."

Member-to-member recruitment continues to yield the highest success rates. "Spikes" have been recognized since the club began in 1953 because of their belief in NAHB’s mission and the benefits the organization is able to provide for its more than 140,000 members. 

This year, for Spike Appreciation Month, learn all the tips and strategies in recruiting, including hearing from an HBA excelling at bringing in new members. Also, be sure to check out template letters for how to recruit, and tactics for overcoming common objections.

This content is unavailable because analytics cookies have not been accepted.

Please accept cookies to view videos and interactive content.

This content is unavailable because advertisement cookies have not been accepted.

Please accept cookies to view videos and interactive content.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

This content is unavailable because advertisement cookies have not been accepted.

Please accept cookies to view videos and interactive content.

This content is unavailable because advertisement cookies have not been accepted.

Please accept cookies to view videos and interactive content.

Latest from NAHBNow

Advocacy
Nov 13, 2026
Podcast: Mayor Touts Housing as Foundation of Memphis Growth Strategy

On the latest episode of NAHB’s podcast, Housing Developments, COO Paul Lopez and guest host Karl Eckhart, NAHB VP of State and Local Government Affairs, welcome Mayor Paul Young of Memphis, Tenn.

Sponsored Content
Nov 12, 2026
What's Really Stalling Buyers, and the Sales You're Leaving on the Table

Buyers need enough money left over each month to live comfortably. And builders need enough margin and capital left over to keep building. Understanding the buyers' needs is essential to protecting your business.

View all

Latest Economic News

Economics
Nov 13, 2026
Building Material Price Inflation Remains High Despite Energy Price Declines

The Producer Price Index for final demand was up 0.3% in October, after rising 1.4% in September. Compared to a year ago, final demand prices were up 6.5%.

Economics
Nov 13, 2026
No Relief: Credit Conditions for Builders Still Tightening

Credit conditions on loans for residential Land Acquisition, Development & Construction (AD&C) were still tightening in the third quarter of 2026, according to NAHB’s quarterly survey on AD&C Financing. The net easing index derived from the survey posted a third-quarter reading of -15.3 (the negative number indicating net tightening).

Economics
Nov 12, 2026
Existing Home Sales Fell to 16-Year Low

After a brief rebound last month, existing home sales plummeted to a 16-year low in October. With mortgage rates back above 7% since mid-September and home prices still elevated, buyers continued to stay on the sidelines.