The Importance of Member-to-Member Recruitment
NAHB is built on its network of shared knowledge and talents. That’s why it is important to recognize the many hardworking and passionate home building professionals who consistently help with membership and recruitment efforts during the annual November Spike Appreciation Month.
"With both our local HBA and NAHB, there is strength in numbers," said Matthew Gilchrist, president of EG Home LLC. "All facets of the organization get stronger when we have more members."
Member-to-member recruitment continues to yield the highest success rates. "Spikes" have been recognized since the club began in 1953 because of their belief in NAHB’s mission and the benefits the organization is able to provide for its more than 140,000 members.
This year, for Spike Appreciation Month, learn all the tips and strategies in recruiting, including hearing from an HBA excelling at bringing in new members. Also, be sure to check out template letters for how to recruit, and tactics for overcoming common objections.
Latest from NAHBNow
Oct 23, 2025
IBS 2026 Exhibit Home Aims for Groundbreaking Energy-Efficiency RatingFor anyone curious about how far today’s innovative building products can take a home’s performance, The New American Home 2026 is the must-see showcase at the upcoming Builders’ Show, taking place Feb. 17–19.
Oct 22, 2025
NAHB Generates Enthusiasm for the Trades During the Big BuildNAHB recently introduced thousands of students to the skilled trades during The Big Build event at the National Building Museum in Washington, D.C.
Latest Economic News
Oct 20, 2025
Non-Conventional Financing for New Home Sales Loses Ground in 2024Nationwide, the share of non-conventional financing for new home sales accounted for 31% of the market per NAHB analysis of the 2024 Census Bureau Survey of Construction (SOC) data. This is 1.7 percentage point lower than the 2023 share of 32.4%. As in previous years, conventional financing dominated the market at 69.3% of sales, higher than the 2023 share of 67.6%.
Oct 17, 2025
Better Growth, Larger Deficits: CBO Fiscal OutlookThe Congressional Budget Office (CBO) is a key nonpartisan score keeper that measures the effects of policy changes by the Federal Government. With several policy changes since January of this year, including the One Big Beautiful Bill Act (OBBBA), stricter immigration, and higher tariffs, the CBO updated its economic projections through 2028.
Oct 16, 2025
Amid Market Challenges, Builder Expectations Rise in OctoberEven as builders continue to grapple with market and macroeconomic uncertainty, sentiment levels posted a solid gain in October as future sales expectations surpassed the 50-point breakeven mark for the first time since last January.