Prioritizing Inclusivity in Residential Construction

It takes a dedicated community to commit to diversifying the residential construction field. With contributions from unique voices at every level of the industry, home building professionals may be able to attract a wider range of potential clients and, ultimately, boost their bottom lines.

In honor of Professional Women in Building (PWB) Week, which celebrates the crucial role that women play in home building, NAHB spoke with PWB members Mitu Walia, director of architectural design at Klein Financial Corporation, and Rachel Brown Matthews, owner and CEO of Rachel Brown Homes, to get their perspectives on the importance of prioritizing inclusivity.

Below is an excerpt from those interviews, edited for clarity and length.

Why should inclusivity (i.e., gender race, sexual orientation, etc.) be a priority within the building industry and for business owners?

Walia: As we design homes for people of all backgrounds, having diverse voices in decision-making ensures that we understand and meet emerging consumer needs, such as the increased demand for home office spaces post-pandemic. Celebrating these varying perspectives fosters innovation and creativity, leading to better designs and more welcoming environments for all. Increased diversity also inspires others from underrepresented groups to join and contribute to the industry. 

Brown Matthews: As a business owner, I think what’s most important in the hiring process is to make sure you keep an open mind and to hire the best person for the role, not necessarily what they look like. I also think it’s important to look at [the applicant’s] skill set and determine if this person can take this position to the next level, no matter who they are. I’ve had many clients hire me because I am a woman and because I have the attention to detail that they crave.

Have you experienced any inclusivity-related challenges in your career?

Walia: Early in my career, I faced several obstacles related to gender and race. For example, in college, I noticed a significant gender imbalance in my architectural classes, with even professors doubting women’s long-term commitment to the field. Later, at an architectural firm, I was removed from a project leadership role when I announced my pregnancy. Their rationale was reduced productivity expectations. 

Additionally, I faced judgment from neighbors for using childcare while balancing work and family. These experiences have underscored the challenges women, especially women of color, face in the industry and the ongoing struggle and guilt to balance professional ambition with societal expectations.

Brown Matthews: Yes, and still do! I think the difference between when I was 23 and now at almost 44 is that I’ve gained a level of confidence in who I am for whom I want to serve. I’ve experienced ultimate highs and lows in this business. Some had to do with being a woman, while others were related to being an entrepreneur in the construction industry.

At 21 years in this business as a woman, I’ve moved past a lot of the insecurities. My recommendation to any woman is to constantly take classes, attend conferences, get a business coach, read lots of business books, and do anything you can to secure your future and knowledgeably defend yourself on a jobsite.

What are some practices that you’ve instituted in your work or business practices that help promote inclusivity?

Walia: In my project management role, I ensure that coordination meetings with consultants, designers and engineers are inclusive and collaborative. I encourage everyone to share their ideas and perspectives, recognizing that everyone’s expertise contributes to a more effective and innovative design regardless of their background. By fostering an environment where inclusivity is valued and every voice is heard, I believe we create stronger, more successful teams and projects.

Brown Matthews: I think when you travel with your team, you learn very quickly that it isn’t what you look like that lends itself to a successful trip. When you travel with your team, everyone learns quickly how to move past any bias they may have. When you travel together, there’s logistics in planning, financials, restlessness — you get to see how the team can interact if you’re late for a flight. My suggestion is to take your team outside of the office and have them participate as a group together to help overcome any bias.

What’s the biggest change you’ve observed in the industry today compared to when you started?

Walia: When I first started, finding mentors and role models in the industry was challenging. I often felt intimidated and hesitant to network. However, now there are many talented women in executive leadership roles who are not only successful, but also dedicated to mentoring and inspiring others. This shift has made the industry more welcoming and supportive, reflecting significant progress toward gender equality and professional development.

Brown Matthews: The pandemic really changed the game. We still can’t seem to fulfill our labor shortage and still have problems building homes on deadlines. However, one thing I’ve learned is whenever there’s a challenge, it’s an opportunity to figure out how to improve yourself, your team and your company.

What advice would you give to other women who are looking to affect positive change in the perception of the residential construction industry?

Walia: Step forward and take on leadership roles. Joining organizations like the PWB Council and advocating for change can help shift perceptions of the industry. By representing diverse perspectives and being visible in leadership positions, women can drive positive change and inspire others.

Brown Matthews: Continue being yourself. Authenticity is the best way to be perceived. Speak up and work on your confidence and ability to showcase your skills and, therefore, impress those who are watching.

Visit the PWB Week toolkit for resources and tips, such as sample social media posts, Shop Talk registration links, marketing materials and more. Subscribe to the NAHBNow blog to stay updated on news content about some of this year’s featured women in building.

NAHB’s Professional Women in Building Week is sponsored by Andersen Windows & Doors.