NAHB Releases New Edition of What Home Buyers Really Want
At the recent 2024 International Builders' Show (IBS), NAHB released the 2024 edition of What Home Buyers Really Want, which delves into ever-evolving home buying preferences.
Based on a nationwide survey of recent and prospective home buyers, the new edition of the popular report highlights the pandemic’s impact on home buyer priorities and the changing landscape of home trends.
As buyers redefine what home means to them in a post-pandemic world, home builders will need to navigate this new era of housing demands and understand the shifts in buyer expectations. What Home Buyers Really Want explores everything from architectural features to technological advancements using indispensable data and research.
The report also examines how factors like age, race and ethnicity, location, and income influence the buying decision so builders can tailor offerings to meet the diverse needs of today’s buyers.
What Home Buyers Really Want is available for purchase now on BuilderBooks.com.
Latest from NAHBNow
Membership
Mar 18, 2026
Statement of NAHB 2027 Third Vice Chairman Candidate Don DabbertThe NAHB Nominations Committee has certified one candidate for 2027 Third Vice Chairman: Don Dabbert, from Fargo, N.D., who is a member of the Building Industry Association of the Red River Valley.
Membership
Mar 17, 2026
Register for NAHB's 2026 Spring Membership DriveThis year's drive emphasizes the power of member-to-member connections by encouraging members to do business with fellow members.
Latest Economic News
Economics
Mar 17, 2026
Lumber Imports and Employment FallU.S. sawmill production was unchanged in the third quarter according to the Federal Reserve G.17 Industrial Production report. Utilization rates for sawmills and wood preservation industries remained near 70% despite a weakened demand environment from lower levels of residential construction in the third quarter of 2025.
Economics
Mar 17, 2026
Best Year for Missing Middle Construction Since 2007While not a huge jump, 2025 featured the highest construction volume for multifamily missing middle housing starts.
Economics
Mar 16, 2026
Builder Sentiment Inches Higher but Affordability Concerns PersistBuilder sentiment inched up in March even as builders continue to express affordability concerns stemming from elevated construction costs and shortages of buildable lots and labor.