NAHB Releases New Edition of What Home Buyers Really Want
At the recent 2024 International Builders' Show (IBS), NAHB released the 2024 edition of What Home Buyers Really Want, which delves into ever-evolving home buying preferences.
Based on a nationwide survey of recent and prospective home buyers, the new edition of the popular report highlights the pandemic’s impact on home buyer priorities and the changing landscape of home trends.
As buyers redefine what home means to them in a post-pandemic world, home builders will need to navigate this new era of housing demands and understand the shifts in buyer expectations. What Home Buyers Really Want explores everything from architectural features to technological advancements using indispensable data and research.
The report also examines how factors like age, race and ethnicity, location, and income influence the buying decision so builders can tailor offerings to meet the diverse needs of today’s buyers.
What Home Buyers Really Want is available for purchase now on BuilderBooks.com.
Latest from NAHBNow
Workforce Development
Apr 08, 2026
Tuition-Free Alabama Trades Academy Backed by Key Community SupportAs part of a statewide effort to expand trades education, the Home Builders Association of Metro Mobile (HBAMM) launched the South Alabama Homebuilding Academy (SAHA), an eight-week, tuition-free program to prepare adults for careers in residential construction.
Codes and Standards
Apr 07, 2026
ICC Public Comment Hearings on Proposed Building Code Changes Begin April 19The International Code Council (ICC) will hold its combined Public Comment Hearings for the 2024-2027 code cycle beginning April 19 in Hartford, Conn. NAHB members interested in building codes are encouraged to attend or watch a livestream of the hearings.
Latest Economic News
Economics
Apr 07, 2026
Rising Rates Weigh on Mortgage ActivityMortgage application activity decreased month-over-month as the 30-year fixed mortgage rate rose. The Mortgage Bankers Association’s (MBA) Market Composite Index, a measure of total mortgage application volume, declined 4.3% from February on a seasonally adjusted basis but remained 30.8% higher than a year earlier.
Economics
Apr 06, 2026
Which States and Construction Trades Depend the Most on Immigrant Workers?Immigrants’ share of the construction workforce reached a record high in 2024, with foreign-born workers accounting for more than a quarter of the industry’s labor force (26.3%). The share is even higher among construction trades, for which one in three craftsmen is foreign-born.
Economics
Apr 03, 2026
Job Growth Rebounds in MarchThe U.S. labor market showed signs of a modest rebound in March following a weak February, as payroll employment increased and the unemployment rate edged down to 4.3%. Job growth was led by healthcare, construction, and transportation and warehousing.