NAHB Releases New Edition of What Home Buyers Really Want

Research and Trends
Published

At the recent 2024 International Builders' Show (IBS), NAHB released the 2024 edition of What Home Buyers Really Want, which delves into ever-evolving home buying preferences.

Based on a nationwide survey of recent and prospective home buyers, the new edition of the popular report highlights the pandemic’s impact on home buyer priorities and the changing landscape of home trends.

As buyers redefine what home means to them in a post-pandemic world, home builders will need to navigate this new era of housing demands and understand the shifts in buyer expectations. What Home Buyers Really Want explores everything from architectural features to technological advancements using indispensable data and research.

The report also examines how factors like age, race and ethnicity, location, and income influence the buying decision so builders can tailor offerings to meet the diverse needs of today’s buyers.

What Home Buyers Really Want is available for purchase now on BuilderBooks.com.

Cover of What Home Buyers Really Want report

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Economics

Jun 18, 2026

Fed Drops Easing Bias, Clouding Near-Term Outlook for Housing Market

Despite a change in leadership, the Federal Reserve decided not to change interest rates at the June Federal Open Market Committee (FOMC) meeting Wednesday. It was the fourth consecutive meeting in which the short-term federal funds rate stayed the same at a top rate of 3.75%.

Associate Members Committee

Jun 17, 2026

Apply Now To Become the Next National Associate Chair

A National Associate Chair's role is is to bring Associate initiatives, questions and concerns to the other Builder NACs and the senior officers of NAHB for collaboration.

View all

Latest Economic News

Economics

Jun 18, 2026

Gains for Household Real Estate Assets

The market value of households’ real estate assets rose to a new high in the first quarter reaching $48.7 trillion, according to the most recent release of U.S. Federal Reserve Z.1 Financial Accounts. This level is 1.7% higher than in the fourth quarter and is 2.6% higher than a year ago.

Economics

Jun 17, 2026

A Laconic Statement: Hawkish Hold and New Plans from the Fed

With a new Fed Chair and plans for evolving operating strategies, the Federal Reserve maintained its target policy rate at the conclusion of the June Federal Open Market Committee (FOMC) meeting. For the fourth consecutive meeting, the FOMC maintained the short-term federal funds rate at a top rate of 3.75%.

Economics

Jun 16, 2026

Housing Starts Weaken in May as Multifamily Construction Slows

Housing starts fell sharply in May, driven by a steep drop in multifamily construction. Meanwhile, single-family buildings also slipped amid high interest rates, rising construction costs and ongoing labor shortages.