NAHB Releases New Edition of What Home Buyers Really Want
At the recent 2024 International Builders' Show (IBS), NAHB released the 2024 edition of What Home Buyers Really Want, which delves into ever-evolving home buying preferences.
Based on a nationwide survey of recent and prospective home buyers, the new edition of the popular report highlights the pandemic’s impact on home buyer priorities and the changing landscape of home trends.
As buyers redefine what home means to them in a post-pandemic world, home builders will need to navigate this new era of housing demands and understand the shifts in buyer expectations. What Home Buyers Really Want explores everything from architectural features to technological advancements using indispensable data and research.
The report also examines how factors like age, race and ethnicity, location, and income influence the buying decision so builders can tailor offerings to meet the diverse needs of today’s buyers.
What Home Buyers Really Want is available for purchase now on BuilderBooks.com.
Latest from NAHBNow
Sustainability and Green Building
Apr 30, 2025
NAHB Mourns Passing of Member Kim ShanahanNAHB mourns the passing of Kim Shanahan, who played an integral role in the Sustainability & Green Building Subcommittee and Healthier Homes and Communities Subcommittee.
Awards | Sustainability and Green Building
Apr 30, 2025
Global Innovation Home of the Year Brings Wellness to Production Home DesignERTH360, a home design and architecture firm based in Ontario, has spent years focused on bringing wellness concepts to production home design. Its design won the Gold award for GIA Global Innovation Home of Year at NAHB’s The Nationals for 2024.
Latest Economic News
Economics
Apr 30, 2025
U.S. Economy Contracted in First Quarter of 2025The U.S. economy contracted in the first quarter of 2025 for the first time in three years, driven by a sharp surge in pre-tariff imports, softening consumer spending, and a decline in government spending.
Economics
Apr 30, 2025
House Sharing is Not Just for Young AdultsA record-high 6.8 million households shared their housing with unrelated housemates, roommates or boarders in 2023. While college-age and young adults make up the largest subset of house sharers (close to 41%), this type of living arrangement is gaining popularity among older householders fastest, with the 55+ segment accounting for 30% of all house-sharing households in 2023.
Economics
Apr 29, 2025
Jobs Openings Fall as Economy SlowsConsistent with soft sentiment data, the count of job openings for the overall economy and construction fell in March as employers slowed hiring plans amid a broader economic slowdown, per the March Bureau of Labor Statistics Job Openings and Labor Turnover Survey (JOLTS).