NAHB Releases New Edition of What Home Buyers Really Want
At the recent 2024 International Builders' Show (IBS), NAHB released the 2024 edition of What Home Buyers Really Want, which delves into ever-evolving home buying preferences.
Based on a nationwide survey of recent and prospective home buyers, the new edition of the popular report highlights the pandemic’s impact on home buyer priorities and the changing landscape of home trends.
As buyers redefine what home means to them in a post-pandemic world, home builders will need to navigate this new era of housing demands and understand the shifts in buyer expectations. What Home Buyers Really Want explores everything from architectural features to technological advancements using indispensable data and research.
The report also examines how factors like age, race and ethnicity, location, and income influence the buying decision so builders can tailor offerings to meet the diverse needs of today’s buyers.
What Home Buyers Really Want is available for purchase now on BuilderBooks.com.
Latest from NAHBNow
May 29, 2026
Chairman’s Update: Why You Should Attend NAHB’s Legislative ConferenceIn his latest Chairman’s Update, 2026 NAHB Chairman Bill Owens spotlights NAHB's Legislative Conference, taking place June 10 in Washington D.C., and highlights the messaging members will be focusing on this year.
May 29, 2026
Celebrate National Homeownership Month with New NAHB ResourcesPromote National Homeownership Month this June with NAHB’s online toolkit, a ready-to-use guide to showcase the value of homeownership nationwide.
Latest Economic News
May 28, 2026
New Home Sales Down in April on Affordability ConcernsElevated mortgage rates, higher inflation and economic uncertainty kept more buyers on the sidelines in April as ongoing affordability challenges continue.
May 27, 2026
Multifamily Missing Middle Construction: First Quarter 2026The missing middle construction sector includes development of medium-density housing, such as townhouses, duplexes and other small multifamily properties. The multifamily segment of the missing middle (apartments in 2- to 4-unit properties) has generally disappointed since the Great Recession.
May 26, 2026
First Quarter 2026 Multifamily Construction DataAccording to NAHB analysis of quarterly Census data, the count of multifamily, for-rent housing starts increased year-over-year during the first quarter of 2026. For the quarter, 107,000 multifamily residences started construction.