NAHB Releases New Edition of What Home Buyers Really Want
At the recent 2024 International Builders' Show (IBS), NAHB released the 2024 edition of What Home Buyers Really Want, which delves into ever-evolving home buying preferences.
Based on a nationwide survey of recent and prospective home buyers, the new edition of the popular report highlights the pandemic’s impact on home buyer priorities and the changing landscape of home trends.
As buyers redefine what home means to them in a post-pandemic world, home builders will need to navigate this new era of housing demands and understand the shifts in buyer expectations. What Home Buyers Really Want explores everything from architectural features to technological advancements using indispensable data and research.
The report also examines how factors like age, race and ethnicity, location, and income influence the buying decision so builders can tailor offerings to meet the diverse needs of today’s buyers.
What Home Buyers Really Want is available for purchase now on BuilderBooks.com.
Latest from NAHBNow
Economics
Mar 30, 2026
Micro Markets Lone Bright Spot for Single-Family Home Building in Fourth QuarterIn a sign of ongoing affordability challenges and a tepid housing market, single-family construction fell across all geographic regions in the second half of 2025, with the exception of low-density, low-populated micro counties. Conversely, multifamily construction posted gains across all geographic regions. These are the major findings of the latest NAHB Home Building Geography Index (HGBI) for the final two quarters of 2025 released today.
Economics
Mar 27, 2026
Aging Housing Stock Keeps Demolition Activity ElevatedResidential demolition activity in 2025 dipped slightly by 0.1% compared to 2024, but remained well above pre-pandemic levels. Teardowns are widely viewed as a signal of reinvestment, often indicating where new construction is likely to follow.
Latest Economic News
Economics
Mar 30, 2026
NAHB HBGI: Micro Markets Lone Bright Spot for Single-Family Building in Fourth QuarterSingle-family construction declined further in the fourth quarter in all but sparsely populated micro counties, according to the NAHB Home Building Geography Index (HBGI).
Economics
Mar 26, 2026
State/Local Property Tax Revenue Rises Past $210 Billion in the Fourth QuarterProperty tax revenue collected by state and local governments rose for the ninth consecutive quarter according to the Census Bureau’s quarterly summary of state and local tax revenue.
Economics
Mar 25, 2026
Age of Housing Stock by StateAccording to the latest data from the 2024 American Community Survey (ACS), the median age of owner-occupied homes has reached 42 years old. The age of the housing stock is an important remodeling market indicator.