NAHB Releases New Edition of What Home Buyers Really Want
At the recent 2024 International Builders' Show (IBS), NAHB released the 2024 edition of What Home Buyers Really Want, which delves into ever-evolving home buying preferences.
Based on a nationwide survey of recent and prospective home buyers, the new edition of the popular report highlights the pandemic’s impact on home buyer priorities and the changing landscape of home trends.
As buyers redefine what home means to them in a post-pandemic world, home builders will need to navigate this new era of housing demands and understand the shifts in buyer expectations. What Home Buyers Really Want explores everything from architectural features to technological advancements using indispensable data and research.
The report also examines how factors like age, race and ethnicity, location, and income influence the buying decision so builders can tailor offerings to meet the diverse needs of today’s buyers.
What Home Buyers Really Want is available for purchase now on BuilderBooks.com.
Latest from NAHBNow
Membership | Leadership Development | IBS
Feb 04, 2026
Explore Senior Leadership Opportunities at Nominations ForumThe Nominations Committee will host a Nominations Forum during the 2026 International Builders’ Show. Members who may be interested in becoming a future candidate for NAHB Third Vice Chair, as well as those who would like to work on a campaign, are encouraged to attend.
Advocacy
Feb 03, 2026
NAHB Scores Wins as Congress Reopens GovernmentCongress has approved legislation to end a three-day partial government shutdown that will provide funding for the Department of Housing and Urban Development and several other federal agencies through Sept. 30, 2026.
Latest Economic News
Economics
Feb 03, 2026
Homeownership Rate Inches Up to 65.7%The latest homeownership rate rose to 65.7% in the last quarter of 2025, according to the Census’s Housing Vacancy Survey (HVS). While this was a modest quarterly increase, the broader picture continues to reflect significant affordability challenges. With mortgage interest rates remaining elevated, and housing supply still tight, housing affordability is at a multidecade low.
Economics
Feb 02, 2026
U.S. Population Growth Slows in 2025According to the U.S. Census Bureau’s latest estimates, the U.S. resident population grew by 1,781,060 to a total population of 341,784,857. The population grew at a rate of 0.5%, a sharp decline from the near 1.0% growth in 2024.
Economics
Jan 30, 2026
Bathroom Remodeling Is Most Common Project in 2025Every quarter, the National Association of Home Builders (NAHB) conducts a survey of professional remodelers. The first part of the survey collects the information required to produce the NAHB/Westlake Royal Remodeling Market Index (RMI).