Help Shape What’s Next for NAHB
 
Take the Industry Pulse Check. Learn more
 

NAHB Releases New Edition of What Home Buyers Really Want

Research and Trends
Published

At the recent 2024 International Builders' Show (IBS), NAHB released the 2024 edition of What Home Buyers Really Want, which delves into ever-evolving home buying preferences.

Based on a nationwide survey of recent and prospective home buyers, the new edition of the popular report highlights the pandemic’s impact on home buyer priorities and the changing landscape of home trends.

As buyers redefine what home means to them in a post-pandemic world, home builders will need to navigate this new era of housing demands and understand the shifts in buyer expectations. What Home Buyers Really Want explores everything from architectural features to technological advancements using indispensable data and research.

The report also examines how factors like age, race and ethnicity, location, and income influence the buying decision so builders can tailor offerings to meet the diverse needs of today’s buyers.

What Home Buyers Really Want is available for purchase now on BuilderBooks.com.

Cover of What Home Buyers Really Want report

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Education

May 08, 2026

Win Business with NAHB's Newest Master Credentials

Certified Master Building Professional (CMBP) and Certified Master Remodeling Professional (CMRP) are designed to set the most accomplished builders and remodelers apart from the rest.

Sponsored Content

May 07, 2026

5 Important Contributions Home Builders Don't Get Enough Credit For

The housing affordability conversation has many villains and very few heroes. Builders rarely make either list, which is part of the problem.

View all

Latest Economic News

Economics

May 07, 2026

Multifamily Developer Confidence Holds Steady in First Quarter

The Multifamily Production Index (MPI) had a reading of 44, unchanged year-over-year, while the Multifamily Occupancy Index (MOI) had a reading of 69, dropping 13 points year-over-year.

Economics

May 06, 2026

State-Level Employment Situation: March 2026

State labor market conditions showed modest improvement in March, with job gains concentrated in several large states and the construction sector continuing to expand. However, employment declines across a number of states and mixed unemployment rate trends point to uneven momentum across regional economies.

Economics

May 06, 2026

Slight Rise for Open Construction Jobs in March

The number of open positions in the construction sector edged higher in March, per the Bureau of Labor Statistics Job Openings and Labor Turnover Survey (JOLTS). The current level of open jobs is down measurably from three years ago due to declines in construction activity, particularly in housing.