NAHB Releases New Edition of What Home Buyers Really Want
At the recent 2024 International Builders' Show (IBS), NAHB released the 2024 edition of What Home Buyers Really Want, which delves into ever-evolving home buying preferences.
Based on a nationwide survey of recent and prospective home buyers, the new edition of the popular report highlights the pandemic’s impact on home buyer priorities and the changing landscape of home trends.
As buyers redefine what home means to them in a post-pandemic world, home builders will need to navigate this new era of housing demands and understand the shifts in buyer expectations. What Home Buyers Really Want explores everything from architectural features to technological advancements using indispensable data and research.
The report also examines how factors like age, race and ethnicity, location, and income influence the buying decision so builders can tailor offerings to meet the diverse needs of today’s buyers.
What Home Buyers Really Want is available for purchase now on BuilderBooks.com.
Latest from NAHBNow
Sponsored Content
Sep 18, 2026
Why Growth Breaks Builders Who Aren't Ready for It
Financing should be a strategic growth tool, not a substitute for a sound business. The right capital, aligned with the right projects and deployed at the right time, helps builders move when opportunity arrives.
Material Costs
Sep 17, 2026
House Bill Seeks Tariff Relief for Building Materials
NAHB worked with Rep. Nanette Barragán (D-Calif.) on legislation aimed at lowering housing costs by establishing a tariff exemption process for building materials. The Housing Tariff Exclusion Act (H.R. 10416) would automatically exempt many home building materials from President Trump’s current and future tariffs and give importers a process to seek exemptions for additional materials.
Latest Economic News
Economics
Sep 17, 2026
Single-Family Starts Rebound but Market Challenges Persist
Single-family housing starts rebounded in August, but production remains down 4.7% year to date as builders contend with rising construction costs, lot and labor shortages, and economic uncertainty.
Economics
Sep 16, 2026
With Inflation Uptick, Fed Hikes and Signals More to Come
The Federal Reserve raised the federal funds rate by 25 basis points at the conclusion of its September policy meeting, bringing the target range to 3.75% to 4%.
Economics
Sep 16, 2026
Builder Sentiment Falls on Higher Interest Rates and Costs
Higher mortgage rates, worsening labor shortages and rising material costs are weighing on builder sentiment.