NAHB Releases New Edition of What Home Buyers Really Want
At the recent 2024 International Builders' Show (IBS), NAHB released the 2024 edition of What Home Buyers Really Want, which delves into ever-evolving home buying preferences.
Based on a nationwide survey of recent and prospective home buyers, the new edition of the popular report highlights the pandemic’s impact on home buyer priorities and the changing landscape of home trends.
As buyers redefine what home means to them in a post-pandemic world, home builders will need to navigate this new era of housing demands and understand the shifts in buyer expectations. What Home Buyers Really Want explores everything from architectural features to technological advancements using indispensable data and research.
The report also examines how factors like age, race and ethnicity, location, and income influence the buying decision so builders can tailor offerings to meet the diverse needs of today’s buyers.
What Home Buyers Really Want is available for purchase now on BuilderBooks.com.
Latest from NAHBNow
Mar 04, 2026
NAHB's Monthly Update Highlights Advocacy PrioritiesThe talking points this month feature news related to President Trump’s tariffs and NAHB’s 2026 economic outlook.
Mar 03, 2026
National Labor Relations Board Restores 2020 Joint Employer StandardLate last week, the National Labor Relations Board (NLRB) issued a final revision of regulations governing the standard for determining joint employer status under the National Labor Relations Act (NLRA).
Latest Economic News
Mar 03, 2026
Multifamily Absorption Rate Remains Below 50%The percentage of new apartment units that were absorbed within three months after completion was unchanged for new units completed in the second quarter, according to the Census Bureau’s latest release of the Survey of Market Absorption of New Multifamily Units (SOMA).
Mar 02, 2026
Private Residential Construction Spending Edges Higher in DecemberPrivate residential construction spending was up 1.5% for the last month of 2025. This modest gain was driven primarily by increased spending on home improvements and single-family construction. Despite this increase, total spending remained 1.3% lower than a year ago, reflecting the continued impact of housing affordability challenges facing the sector.
Mar 02, 2026
2024 Home Improvement Loan Applications: A State- and County-Level AnalysisResidential improvement activity remained solid in 2024, though growth has moderated from the surge seen in 2022.