NAHB Releases New Edition of What Home Buyers Really Want
At the recent 2024 International Builders' Show (IBS), NAHB released the 2024 edition of What Home Buyers Really Want, which delves into ever-evolving home buying preferences.
Based on a nationwide survey of recent and prospective home buyers, the new edition of the popular report highlights the pandemic’s impact on home buyer priorities and the changing landscape of home trends.
As buyers redefine what home means to them in a post-pandemic world, home builders will need to navigate this new era of housing demands and understand the shifts in buyer expectations. What Home Buyers Really Want explores everything from architectural features to technological advancements using indispensable data and research.
The report also examines how factors like age, race and ethnicity, location, and income influence the buying decision so builders can tailor offerings to meet the diverse needs of today’s buyers.
What Home Buyers Really Want is available for purchase now on BuilderBooks.com.
Latest from NAHBNow
Dec 19, 2025
2025 Census Survey Reminder: Help Us Advocate for Home BuildingMembers should have received an important reminder this week from NAHB to complete our 2025 Builder and Associate Member Census. Please take a few minutes to participate to help us develop education, advocacy and networking opportunities needed to help your business grow.
Dec 19, 2025
Ford Announces Big Savings for NAHB Members on 2026 Model Year VehiclesAs a flagship partner of the NAHB Member Savings Program, Ford Pro has announced significant savings on eligible 2026 model year vehicles — up to $5,500 off. The lineup includes popular options such as Broncos, F-150s, Super Duty pickups, and Transit vans.
Latest Economic News
Dec 19, 2025
Existing Home Sales Edge Higher in NovemberExisting home sales rose for the third consecutive month in November as lower mortgage rates continued to boost home sales, according to the National Association of Realtors (NAR). However, the increase remained modest as mortgage rates still stayed above 6% while down from recent highs. The weakening job market also weighed on buyer activity.
Dec 18, 2025
Lumber Capacity Lower Midway Through 2025Sawmill production has remained essentially flat over the past two years, according to the Federal Reserve G.17 Industrial Production report. This most recent data release contained an annual revision, which resulted in higher estimates for both production and capacity in U.S. sawmills.
Dec 18, 2025
Inflation Slows in November (with a Caveat)Inflation unexpectedly eased in November, according to the Bureau of Labor Statistics (BLS) latest report. This data release was originally scheduled for December 10 but was delayed due to the recent government shutdown.