NAHB Releases New Edition of What Home Buyers Really Want
At the recent 2024 International Builders' Show (IBS), NAHB released the 2024 edition of What Home Buyers Really Want, which delves into ever-evolving home buying preferences.
Based on a nationwide survey of recent and prospective home buyers, the new edition of the popular report highlights the pandemic’s impact on home buyer priorities and the changing landscape of home trends.
As buyers redefine what home means to them in a post-pandemic world, home builders will need to navigate this new era of housing demands and understand the shifts in buyer expectations. What Home Buyers Really Want explores everything from architectural features to technological advancements using indispensable data and research.
The report also examines how factors like age, race and ethnicity, location, and income influence the buying decision so builders can tailor offerings to meet the diverse needs of today’s buyers.
What Home Buyers Really Want is available for purchase now on BuilderBooks.com.
Latest from NAHBNow
Education | Business Management
Jan 06, 2026
A Beginner’s Guide for Builders to Save Time and Improve Communication with AIWhile some have been quick to adopt artificial intelligence into their personal lives and business practices, others are doing so much more gradually — or not at all — because they may feel skeptical or intimidated. This month, NAHB will host a weekly series of free webinars exclusively for NAHB members that will offer a simple, practical introduction to AI.
Membership | Leadership Meetings
Jan 05, 2026
Leadership Council Delegate Nominations Due Jan. 30NAHB members who are interested in serving as a delegate to NAHB's 2026 Leadership Council are encouraged to contact their local home builders’ association (HBA). The deadline for HBAs to nominate delegates to the 2026 Leadership Council is Friday, Jan. 30.
Latest Economic News
Economics
Jan 05, 2026
Housing Share of GDP: Third Quarter 2025Housing’s share of the economy was 16.1% in the third quarter of 2025, according to the latest estimates of GDP produced by the Bureau of Economic Analysis. This share is down from 16.3% in the second quarter but has remained about 16% since the fourth quarter of 2019.
Economics
Jan 05, 2026
Strong Economic Growth for Third QuarterA belated GDP report shows that the U.S. economy expanded at a strong pace in the third quarter–July through September–before signs of cooling appeared in the labor market and consumer confidence weakened.
Economics
Jan 02, 2026
Top Posts – The Power of Women in the WorkforceOver the past 125 years, women have played a crucial and multifaceted role in the labor force. Increasing women’s participation in the workforce is not only essential for individual and family well-being, but also contributes significantly to overall labor force participation rates and economic growth by adding more workers and enhancing overall productivity.