Pergolas: The New Essential in Home Building

Sponsored Content
Published

Sponsored Content

The allure of outdoor living has never been stronger, with home builders seeking to meld luxury with practicality to cater to a new generation of home owners. At the forefront of this outdoor trend lies the pergola — a structure that effortlessly straddles comfort and sophistication.

Beyond architectural details, pergolas offer a lifestyle upgrade that potential buyers find irresistible. The stats speak volumes: Pergolas dominate the outdoor-living market, providing a return on investment that’s hard to match.

Market dynamics proclaim that the pergola industry is now a significant segment of the $1.3 billion outdoor living structure market. Ease of installation, coupled with enhanced visual appeal of any property, presents a compelling case for builders looking to satisfy a discerning clientele.

Azenco Outdoor has not only recognized this shift in the market but pioneered it. They’ve developed a unique product line that bridges the gap between traditional outdoor structures and the modern consumer’s love for automation and customization.

Partnering with Quality: Key Considerations in Choice

Builders like Cameron Kulyk, founder and CEO of Kulyk Outdoors, who are immersed in the world of pergolas understand the popularity and that the brand behind the product is just as important.

“Pergolas are a builder’s dream for scheduling, budget and home buyer appeal,” Kulyk said. “It’s an outdoor wow factor with no downside.”

It embodies a balance of cost-effectiveness and striking upgrade possibilities that few other structures can match. For Kulyk, working with the Florida-based manufacturer Azenco Outdoor has ensured that his projects align with his commitment to high standards and customer satisfaction.

Azenco stands out for its commitment to quality, innovation, local support and customer service. With a patio cover collection that meets all needs and a wide range of customizable options, builders have the freedom to curate a pergola that is a seamless extension of their project's design ethos.

Transform Your Building Projects

When acclaimed celebrities JoJo Fletcher and Jordan Rodgers decided to add a pergola to their own home, they trusted the expertise of Azenco.

“As people who had done home renovation projects before, we had an initial vision of what we thought we wanted. But when Azenco and their local dealer came onboard, they combined their vision and our vision and gave some recommendations of things that we didn't really think about like spacing, as far as what you need for strong winds, and sensors so we can leave it open,” Rodgers shared.

Moreover, Leslie Chapus, co-founder and vice president of Azenco, underlines that “in an industry where timing is everything, Azenco delivers with a cutting-edge production line, minimal material lead times and expert dealer network.”

Embracing the Pergola Revolution

Builders partnering with top-tier U.S. pergola manufacturers providing superior craftsmanship, local service and support are not only responding to market demands but are also establishing a new benchmark in residential building standards.

With such favorable statistics and testimonials backing its efficacy, the message is clear: In the current market, a home lacking an outdoor pergola is at a competitive disadvantage.

For more, visit azenco-outdoor.com.

Azenco Pergolas
Pergola project for Jojo Fletcher and Jordan Rodgers.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

IBS

Sep 02, 2025

NAHB International Builders’ Show Registration Opens for Final Time in Orlando

The National Association of Home Builders (NAHB) officially opened online registration and housing today for the 2026 NAHB International Builders’ Show@reg; (IBS), the largest annual light construction trade show in the world.

Economics

Sep 02, 2025

Single-Family Construction Down in Large Metros, Up in Rural Areas

In a sign of a soft housing market, single-family construction posted declines in nearly every geographic region in the second quarter of 2025, with the largest percentage drop of 3.8% occurring in large metro, suburban counties where most permit activity occurs. And while multifamily output also fell in large metro core counties, most other markets posted multifamily growth in the second quarter, according to the latest NAHB Home Building Geography Index (HGBI) for the second quarter of 2025 released today.

View all

Latest Economic News

Economics

Aug 29, 2025

Multifamily Absorption Rises in the Second Quarter

The percentage of new apartment units that were absorbed within three months after completion rose in the second quarter, according to the Census Bureau’s latest release of the Survey of Market Absorption of New Multifamily Units (SOMA).

Economics

Aug 28, 2025

Mortgage Rates Move Lower, Hitting 10-Month Low

Average mortgage rates in August continued their steady decline and are now at their lowest rate since last November.

Economics

Aug 27, 2025

Wood-Framed Home Share Increased in 2024

Wood framing continues to dominate the U.S. single-family home construction market, according to NAHB analysis of 2024 Census Bureau data.