Florida Builders Host Spooktacular Workforce Development Event

Workforce Development
Published
Contact: Greg Zick
[email protected]
AVP, Workforce Development
(202) 266-8493

students build haunted house with candy
children coloring
students paint little free library

Members of the Gold Coast Builders Association (GCBA) in West Palm Beach, Fla., are spearheading efforts to introduce students to valuable careers in construction. The association held a fun-filled and educational Halloween-inspired event as part of Build Across America Day on Oct. 29.

Led by NAHB, Build Across America Day is a national workforce development program introducing kindergarten through 6th-grade children to the trades during Careers in Construction Month in October.

To drum up interest and excitement, Marc Kruger, COO of Hierromat Development, was the featured guest on a local ABC news segment promoting Build Across America Day. Kruger encouraged the community to participate in the event and conveyed several reasons why it’s important for students to be introduced to the skilled trades.

“As students go through high school, if they decide that a college route or joining the military is not right for them, they now know that there are other trades out there,” said Kruger. “The building industry is filled with a lot of different jobs.”

The event, held at a local school, kicked off with a live-streamed reading of The House That She Built by Mollie Elkman. As a special treat, the first 40 children who arrived at the event received a copy of the book. Following the reading, students constructed a cookie-and-candy haunted house. In addition, participants had the option to spend time with construction-themed coloring activities.

Participants also had the opportunity to paint a free little library. The libraries will be placed prominently in the local community and filled with construction-themed books.

“The GCBA team demonstrated what is possible when everyone works towards the common goal of helping to build the future of our industry through education for today’s young people,” said K.T. Catlin, GCBA executive officer. “We’re proud to play an integral role in Build Across America.”

GCBA is one of the many HBAs that hosted an event in October to celebrate Careers in Construction Month. If you or someone you know is a workforce development champion, please share your story with NAHB.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Economics

Apr 29, 2026

Home Building Shows Signs of Stabilization with Monthly Gain in Starts

Overall housing starts increased 10.8% in March to a seasonally adjusted annual rate of 1.5 million units, according to a report from the U.S. Department of Housing and Urban Development and the U.S. Census Bureau.

Housing Affordability

Apr 28, 2026

NAHB Applauds HUD and USDA Action to Roll Back Costly Energy Mandate

NAHB Chairman Bill Owens issued the following statement after the Department of Housing and Urban Development (HUD) and the Department of Agriculture (USDA) announcement today to rescind the rule that would impose the 2021 International Energy Conservation Code (IECC) and ASHRAE 90.1-2019 as the minimum energy-efficiency standards for certain single-family and multifamily housing programs.

View all

Latest Economic News

Economics

Apr 28, 2026

Homeownership Rate Edges Down to 65.3%

The latest homeownership rate declined to 65.3% in the first quarter of 2026, according to the Census’s Housing Vacancy Survey (HVS). While this was a modest quarterly decrease, the broader picture continues to reflect significant affordability challenges.

Economics

Apr 23, 2026

The Silver Tsunami Isn’t Landing Where It’s Needed Most

The “silver tsunami” refers to the wave of housing inventory expected as older homeowners downsize or transition out of their homes. According to the latest American Community Survey, there are an estimated 61.2 million people in the U.S. aged 65 years or older, representing about 18% of the population.

Economics

Apr 22, 2026

State-Level Employment Situation: February 2026

February’s labor market data point to a notable pullback in employment, with job losses concentrated across a majority of states and only modest gains elsewhere. While January showed solid momentum, February’s decline reflects emerging softness in hiring conditions, alongside uneven performance across the country.