Florida Builders Host Spooktacular Workforce Development Event
Members of the Gold Coast Builders Association (GCBA) in West Palm Beach, Fla., are spearheading efforts to introduce students to valuable careers in construction. The association held a fun-filled and educational Halloween-inspired event as part of Build Across America Day on Oct. 29.
Led by NAHB, Build Across America Day is a national workforce development program introducing kindergarten through 6th-grade children to the trades during Careers in Construction Month in October.
To drum up interest and excitement, Marc Kruger, COO of Hierromat Development, was the featured guest on a local ABC news segment promoting Build Across America Day. Kruger encouraged the community to participate in the event and conveyed several reasons why it’s important for students to be introduced to the skilled trades.
“As students go through high school, if they decide that a college route or joining the military is not right for them, they now know that there are other trades out there,” said Kruger. “The building industry is filled with a lot of different jobs.”
The event, held at a local school, kicked off with a live-streamed reading of The House That She Built by Mollie Elkman. As a special treat, the first 40 children who arrived at the event received a copy of the book. Following the reading, students constructed a cookie-and-candy haunted house. In addition, participants had the option to spend time with construction-themed coloring activities.
Participants also had the opportunity to paint a free little library. The libraries will be placed prominently in the local community and filled with construction-themed books.
“The GCBA team demonstrated what is possible when everyone works towards the common goal of helping to build the future of our industry through education for today’s young people,” said K.T. Catlin, GCBA executive officer. “We’re proud to play an integral role in Build Across America.”
GCBA is one of the many HBAs that hosted an event in October to celebrate Careers in Construction Month. If you or someone you know is a workforce development champion, please share your story with NAHB.
Latest from NAHBNow
Jul 03, 2025
Consumer Confidence Retreats in JuneAfter a strong rebound in May, consumer confidence resumed its downward trend in June. Consumers remain concerned about the economy and labor market amid ongoing uncertainty, especially around tariffs.
Jul 02, 2025
5 Proven Strategies Smart Builders Use to Grow in Any MarketSound Capital has worked with builders across market cycles for over 20 years. They have seen who thrived when others pulled back, and they've studied the strategies they used to scale while competitors were sidelined. Here are five things they all had in common.
Latest Economic News
Jul 03, 2025
Solid Job Growth in JuneThe U.S. labor market continued to show resilience in June, with steady job gains led by state/local government and health care sectors.
Jul 02, 2025
Two or More Story Home Starts Rebound in 2024Over half of new single-family homes built in 2024 were two or more stories, according the recent release of the Census Bureau’s Survey of Construction (SOC). After declining in 2023, the share of homes started with two or more stories increased again in 2024, continuing the upward trend in place since 2020.
Jul 01, 2025
May Private Residential Construction Spending DipsPrivate residential construction spending fell by 0.5% in May, marking the fifth straight month of decreases. This drop was primarily driven by reduced spending on single-family construction. Compared to a year ago, total spending was down 6.7%, as the housing sector continues to navigate the economic uncertainty stemming from ongoing tariff concerns and elevated mortgage rates.