Florida Builders Host Spooktacular Workforce Development Event

Workforce Development
Published
Contact: Greg Zick
[email protected]
AVP, Workforce Development
(202) 266-8493

students build haunted house with candy
children coloring
students paint little free library

Members of the Gold Coast Builders Association (GCBA) in West Palm Beach, Fla., are spearheading efforts to introduce students to valuable careers in construction. The association held a fun-filled and educational Halloween-inspired event as part of Build Across America Day on Oct. 29.

Led by NAHB, Build Across America Day is a national workforce development program introducing kindergarten through 6th-grade children to the trades during Careers in Construction Month in October.

To drum up interest and excitement, Marc Kruger, COO of Hierromat Development, was the featured guest on a local ABC news segment promoting Build Across America Day. Kruger encouraged the community to participate in the event and conveyed several reasons why it’s important for students to be introduced to the skilled trades.

“As students go through high school, if they decide that a college route or joining the military is not right for them, they now know that there are other trades out there,” said Kruger. “The building industry is filled with a lot of different jobs.”

The event, held at a local school, kicked off with a live-streamed reading of The House That She Built by Mollie Elkman. As a special treat, the first 40 children who arrived at the event received a copy of the book. Following the reading, students constructed a cookie-and-candy haunted house. In addition, participants had the option to spend time with construction-themed coloring activities.

Participants also had the opportunity to paint a free little library. The libraries will be placed prominently in the local community and filled with construction-themed books.

“The GCBA team demonstrated what is possible when everyone works towards the common goal of helping to build the future of our industry through education for today’s young people,” said K.T. Catlin, GCBA executive officer. “We’re proud to play an integral role in Build Across America.”

GCBA is one of the many HBAs that hosted an event in October to celebrate Careers in Construction Month. If you or someone you know is a workforce development champion, please share your story with NAHB.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Economics

Mar 16, 2026

Builder Sentiment Inches Higher but Affordability Concerns Persist

Builder sentiment inched up in March even as builders continue to express affordability concerns stemming from elevated construction costs and shortages of buildable lots and labor.

Advocacy

Mar 14, 2026

Trump’s Executive Orders on Housing Would Ease Affordability Crisis

President Trump on March 13 issued two executive orders on housing to remove regulatory barriers and provide better access to mortgage credit that will help ease the nation’s housing affordability crisis.

View all

Latest Economic News

Economics

Mar 16, 2026

Builder Sentiment Inches Higher but Affordability Concerns Persist

Builder sentiment inched up in March even as builders continue to express affordability concerns stemming from elevated construction costs and shortages of buildable lots and labor.

Economics

Mar 16, 2026

Small Gains for New Single-Family Home Size

New single-family home size had been falling since 2015 in response to declining affordability conditions. An exception occurred in 2021, when new home size increased as interest rates reached historic lows. However, as mortgage interest rates increased in 2022 and 2023 and affordability worsened, demand shifted back toward smaller homes.

Economics

Mar 13, 2026

Flat Conditions for Open Construction Jobs

The number of open positions in construction in January was flat year-over-year, per the Bureau of Labor Statistics Job Openings and Labor Turnover Survey (JOLTS). The current level of open jobs is down measurably from three years ago due to declines in construction activity, particularly in housing.