Florida Builders Host Spooktacular Workforce Development Event

Workforce Development
Published
Contact: Greg Zick
[email protected]
AVP, Workforce Development
(202) 266-8493

students build haunted house with candy
children coloring
students paint little free library

Members of the Gold Coast Builders Association (GCBA) in West Palm Beach, Fla., are spearheading efforts to introduce students to valuable careers in construction. The association held a fun-filled and educational Halloween-inspired event as part of Build Across America Day on Oct. 29.

Led by NAHB, Build Across America Day is a national workforce development program introducing kindergarten through 6th-grade children to the trades during Careers in Construction Month in October.

To drum up interest and excitement, Marc Kruger, COO of Hierromat Development, was the featured guest on a local ABC news segment promoting Build Across America Day. Kruger encouraged the community to participate in the event and conveyed several reasons why it’s important for students to be introduced to the skilled trades.

“As students go through high school, if they decide that a college route or joining the military is not right for them, they now know that there are other trades out there,” said Kruger. “The building industry is filled with a lot of different jobs.”

The event, held at a local school, kicked off with a live-streamed reading of The House That She Built by Mollie Elkman. As a special treat, the first 40 children who arrived at the event received a copy of the book. Following the reading, students constructed a cookie-and-candy haunted house. In addition, participants had the option to spend time with construction-themed coloring activities.

Participants also had the opportunity to paint a free little library. The libraries will be placed prominently in the local community and filled with construction-themed books.

“The GCBA team demonstrated what is possible when everyone works towards the common goal of helping to build the future of our industry through education for today’s young people,” said K.T. Catlin, GCBA executive officer. “We’re proud to play an integral role in Build Across America.”

GCBA is one of the many HBAs that hosted an event in October to celebrate Careers in Construction Month. If you or someone you know is a workforce development champion, please share your story with NAHB.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Leading Suppliers Council

Dec 24, 2025

10 Ways to Turn Your Business Into a Lean, Mean Building Machine

Myriad industry challenges are adding time and cost to home building projects. But with the right technology, you can better anticipate and manage those challenges to help optimize your business' performance and profits.

Sponsored Content

Dec 23, 2025

The 5 Types of Builders — and the One Built to Prosper

Most builders want the same things: predictable profits, less stress, and a business that doesn’t grind them down year after year.

View all

Latest Economic News

Economics

Dec 22, 2025

State-Level Employment Situation: September 2025

In September 2025, nonfarm payroll employment was largely unchanged across states on a monthly basis, with a limited number of states seeing statistically significant increases or decreases. This reflects generally stable job counts across states despite broader labor market fluctuations. The data were impacted by collection delays due to the federal government shutdown.

Economics

Dec 19, 2025

Existing Home Sales Edge Higher in November

Existing home sales rose for the third consecutive month in November as lower mortgage rates continued to boost home sales, according to the National Association of Realtors (NAR). However, the increase remained modest as mortgage rates still stayed above 6% while down from recent highs. The weakening job market also weighed on buyer activity.

Economics

Dec 18, 2025

Lumber Capacity Lower Midway Through 2025

Sawmill production has remained essentially flat over the past two years, according to the Federal Reserve G.17 Industrial Production report. This most recent data release contained an annual revision, which resulted in higher estimates for both production and capacity in U.S. sawmills.