NAHB Collaborates with Top Media to Highlight Latest Industry Trends
NAHB has produced special supplements to the May/June editions of Pro Builder and Pro Remodeler magazines as part of its collaboration with SGC Horizon, the official media partner of the National Association of Home Builders. SGC Horizon is the nation's leading residential construction-related media company and the publisher of the top business-to-business media resource for the housing industry.
These special supplements highlight some of the latest innovations builders and remodelers are using to connect with customers, attract new workers, provide affordable housing, and deliver remodeled spaces that work for people of all ages and abilities.
Highlights include:
- Using Digital to Sell to ‘Digitals’
Millennials have reached prime home-buying age, but their preferences for the purchasing process require a keen and comprehensive approach to various digital tools, including social media. - Creative Solutions for Starter Homes
Mike Forsum, president and COO of Landsea Homes, offers real-world, successful ideas for delivering high-performance homes to first-time buyers. - Keys to Aging-in-Place Remodeling
Demand for aging-in-place remodeling is getting stronger. Knowledge, passion and trust are key to thriving in that market over time. - Back to the Future With Shop Class
The shop class is back as counselors, teachers, parents and students take a new look at careers in the skilled trades. - Smart Growth for Affordable Housing
Revisit NAHB’s six principles of smart growth and how builders and developers have used them to meet housing demand from the “missing middle’ of the market.
In addition to NAHB’s special supplements, NAHB members can also enjoy Pro Builder’s and Pro Remodeler’s regular May/June editions on nahb.org. NAHB members have unlimited access to SGC Horizon’s online content and print publications focusing on key industry trends.
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During the Fall Leadership Meeting in Detroit, the State and Local Government Affairs Committee approved $47,000 through the State and Local Issues Fund to help HBAs reduce barriers to housing attainability.
For Maryland students and young adults deciding their next steps, the Frederick County Building Industry Association’s goal is to help them see how many different paths to success are available in residential construction.
Latest Economic News
Diversifying the construction labor force remains a key priority amid persistent skilled labor shortages. According to NAHB analysis of the 2024 American Community Survey, non-Hispanic White workers account for the majority of the construction industry at 55.8%. Hispanic workers now represent nearly one-third of the labor force at 32.8%, followed by non-Hispanic Black workers at 5% and non-Hispanic Asian workers at 1.8 %.
The total market share of non-site-built single-family homes (modular and panelized) was just 3% of single-family homes in 2025, according to NAHB analysis of completion data from the U.S. Census Bureau’s Survey of Construction (SOC).
Single-family housing starts declined in September as builders faced higher financing, building material costs, and ongoing labor shortages.