NAHB Collaborates with Top Media to Highlight Latest Industry Trends
NAHB has produced special supplements to the May/June editions of Pro Builder and Pro Remodeler magazines as part of its collaboration with SGC Horizon, the official media partner of the National Association of Home Builders. SGC Horizon is the nation's leading residential construction-related media company and the publisher of the top business-to-business media resource for the housing industry.
These special supplements highlight some of the latest innovations builders and remodelers are using to connect with customers, attract new workers, provide affordable housing, and deliver remodeled spaces that work for people of all ages and abilities.
Highlights include:
- Using Digital to Sell to ‘Digitals’
Millennials have reached prime home-buying age, but their preferences for the purchasing process require a keen and comprehensive approach to various digital tools, including social media. - Creative Solutions for Starter Homes
Mike Forsum, president and COO of Landsea Homes, offers real-world, successful ideas for delivering high-performance homes to first-time buyers. - Keys to Aging-in-Place Remodeling
Demand for aging-in-place remodeling is getting stronger. Knowledge, passion and trust are key to thriving in that market over time. - Back to the Future With Shop Class
The shop class is back as counselors, teachers, parents and students take a new look at careers in the skilled trades. - Smart Growth for Affordable Housing
Revisit NAHB’s six principles of smart growth and how builders and developers have used them to meet housing demand from the “missing middle’ of the market.
In addition to NAHB’s special supplements, NAHB members can also enjoy Pro Builder’s and Pro Remodeler’s regular May/June editions on nahb.org. NAHB members have unlimited access to SGC Horizon’s online content and print publications focusing on key industry trends.
Latest from NAHBNow
NAHB analysis takes a deeper look into the median ages of construction workers by state and by trade.
NAHB members who were unable to join us in Detroit for the 2026 Fall Leadership Meeting can watch some of the highlights on nahb.org.
Latest Economic News
Nationwide, the share of non-conventional financing for new home sales accounted for 32.4% of the market, according to NAHB analysis of the 2025 Census Bureau Survey of Construction (SOC) data.
When asked if remodelers started a project involving an Accessory Dwelling Unit (ADU) over the past twelve months, 24% indicated that they were building an addition for use as an ADU and 23% indicated that they were converting an existing space to an ADU, according to NAHB’s Remodeling Market Index (RMI).
Nearly three-quarters of new single-family homes started in 2025 were built on slab foundations, according to NAHB analysis of the U.S. Census Bureau’s Survey of Construction (SOC).