NAHB Collaborates with Top Media to Highlight Latest Industry Trends
NAHB has produced special supplements to the May/June editions of Pro Builder and Pro Remodeler magazines as part of its collaboration with SGC Horizon, the official media partner of the National Association of Home Builders. SGC Horizon is the nation's leading residential construction-related media company and the publisher of the top business-to-business media resource for the housing industry.
These special supplements highlight some of the latest innovations builders and remodelers are using to connect with customers, attract new workers, provide affordable housing, and deliver remodeled spaces that work for people of all ages and abilities.
Highlights include:
- Using Digital to Sell to ‘Digitals’
Millennials have reached prime home-buying age, but their preferences for the purchasing process require a keen and comprehensive approach to various digital tools, including social media. - Creative Solutions for Starter Homes
Mike Forsum, president and COO of Landsea Homes, offers real-world, successful ideas for delivering high-performance homes to first-time buyers. - Keys to Aging-in-Place Remodeling
Demand for aging-in-place remodeling is getting stronger. Knowledge, passion and trust are key to thriving in that market over time. - Back to the Future With Shop Class
The shop class is back as counselors, teachers, parents and students take a new look at careers in the skilled trades. - Smart Growth for Affordable Housing
Revisit NAHB’s six principles of smart growth and how builders and developers have used them to meet housing demand from the “missing middle’ of the market.
In addition to NAHB’s special supplements, NAHB members can also enjoy Pro Builder’s and Pro Remodeler’s regular May/June editions on nahb.org. NAHB members have unlimited access to SGC Horizon’s online content and print publications focusing on key industry trends.
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7 Reasons Why Visibility Is Your Most Underrated Competitive Advantage Right NowIn slower markets, the builders who keep showing up often win — not because they're the loudest, but because they never go quiet. Those who have figured out the capital side of the business are more likely to maintain visibility.
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Existing Home Sales Increased in MayExisting home sales rose to a five-month high in May as more first-time buyers stepped back into the market. The share of first-time buyer reached 35% in May, the highest since June 2020. However, sales remained weak compared to historical norms, with still-tight inventory continued to push up home prices.
Economics
Jun 08, 2026
Mortgage Applications Retreat in May, with ARMs Gaining ShareMortgage application activity declined again in May as higher mortgage rates continued to suppress the market, although adjustable-rate mortgages (ARM) gained some traction. According to the Mortgage Bankers Association’s (MBA) Market Composite Index, a measure of total mortgage application volume, applications fell 5.5% month-over-month in May on a seasonally adjusted basis.
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U.S. Labor Market Remains Resilient in MayDespite rising inflation and ongoing economic uncertainty, the U.S. labor market remained resilient in May. Nonfarm payrolls increased for the third consecutive month, and the unemployment rate held steady at 4.3%.