Learn How To Sell Through Rising Interest Rates in July 20 Webinar
Home buyers are facing a myriad of stressors — economic uncertainty, rising prices, lack of inventory, and now rising interest rates — that threaten to keep them on the sidelines.
During NAHB's webinar How to Sell Through Rising Interest Rates, Wednesday, July 20, 2-3 p.m. ET, learn six specific strategies to help ease your prospects' minds when it comes to rising interest rates and what to say to give them the confidence to buy from you today.
Webinar participants will:
- Discover how to turn rising interest rates into an advantage for you and a disadvantage for your competition.
- Gain specific “ words to say” to embed confidence and remove fear with your prospects as well as how to reframe the current market to change your prospect's perspective.
- Identify ways to explain the impact of interest rates on the customer's spending power.
- Learn how to take the lead with a scared, worried or frustrated buyer so that you can move the sale forward.
The webinar is free for NAHB council members and designation holders.
Register today. Participants can earn one hour of continuing education credit.
Latest from NAHBNow
Trends | Housing Affordability
Dec 15, 2025
Homeownership Rate Inches UpThe latest homeownership rate rose to 65.3% in the third quarter of 2025, according to the Census’s Housing Vacancy Survey (HVS). However, despite this quarterly increase, the trend continues to reflect significant affordability challenges.
Economics
Dec 15, 2025
Builder Sentiment Inches Higher but Ends the Year in Negative TerritoryBuilder confidence in the market for newly built single-family homes rose one point to 39 in December, according to the NAHB/Wells Fargo Housing Market Index (HMI) released today. Sentiment levels were below the breakeven point of 50 every month in 2025 and ranged in the high 30s in the final quarter of the year.
Latest Economic News
Economics
Dec 15, 2025
Builder Sentiment Inches Higher but Ends the Year in Negative TerritoryBuilder confidence inched higher to end the year but still remains well into negative territory as builders continue to grapple with rising construction costs, tariff and economic uncertainty, and many potential buyers remaining on the sidelines due to affordability concerns.
Economics
Dec 11, 2025
Homeownership Rate Inches Up to 65.3%The latest homeownership rate rose to 65.3% in the third quarter of 2025, according to the Census’s Housing Vacancy Survey (HVS).
Economics
Dec 10, 2025
No Risk-Free Path: Fed Eases Monetary PolicyThe central bank’s Federal Open Market Committee (FOMC) cut rates a third and final time in 2025, reducing the target range for the federal funds rate by 25 basis points to a 3.5% to 3.75% range. This reduction will help reduce financing costs of builder and developer loans.