Home buyers are facing a myriad of stressors — economic uncertainty, rising prices, lack of inventory, and now rising interest rates — that threaten to keep them on the sidelines.
During NAHB's webinar How to Sell Through Rising Interest Rates, Wednesday, July 20, 2-3 p.m. ET, learn six specific strategies to help ease your prospects' minds when it comes to rising interest rates and what to say to give them the confidence to buy from you today.
Webinar participants will:
- Discover how to turn rising interest rates into an advantage for you and a disadvantage for your competition.
- Gain specific "words to say" to embed confidence and remove fear with your prospects as well as how to reframe the current market to change your prospect's perspective.
- Identify ways to explain the impact of interest rates on the customer's spending power.
- Learn how to take the lead with a scared, worried or frustrated buyer so that you can move the sale forward.
The webinar is free for NAHB council members and designation holders.
Register today. Participants can earn one hour of continuing education credit.