Learn How To Sell Through Rising Interest Rates in July 20 Webinar
Home buyers are facing a myriad of stressors — economic uncertainty, rising prices, lack of inventory, and now rising interest rates — that threaten to keep them on the sidelines.
During NAHB's webinar How to Sell Through Rising Interest Rates, Wednesday, July 20, 2-3 p.m. ET, learn six specific strategies to help ease your prospects' minds when it comes to rising interest rates and what to say to give them the confidence to buy from you today.
Webinar participants will:
- Discover how to turn rising interest rates into an advantage for you and a disadvantage for your competition.
- Gain specific “ words to say” to embed confidence and remove fear with your prospects as well as how to reframe the current market to change your prospect's perspective.
- Identify ways to explain the impact of interest rates on the customer's spending power.
- Learn how to take the lead with a scared, worried or frustrated buyer so that you can move the sale forward.
The webinar is free for NAHB council members and designation holders.
Register today. Participants can earn one hour of continuing education credit.
Latest from NAHBNow
Material Costs
Jan 02, 2026
Trump Delays Higher Tariffs on Furniture, Kitchen Cabinets for One YearPresident Trump has announced he will be rolling back higher tariffs on furniture, kitchen cabinets and vanities that were set to go into effect on Jan. 1, 2026, until Jan. 1, 2027.
Housing Finance
Jan 02, 2026
FHA’s MMI Fund Capital Ratio Remained Solid in Fiscal Year 2025The capital reserve ratio for the Federal Housing Administration’s Mutual Mortgage Insurance Fund ended the fiscal year at 11.47% — unchanged from the capital ratio for fiscal year 2024 and well above the congressionally mandated 2% capital ratio.
Latest Economic News
Economics
Dec 22, 2025
State-Level Employment Situation: September 2025In September 2025, nonfarm payroll employment was largely unchanged across states on a monthly basis, with a limited number of states seeing statistically significant increases or decreases. This reflects generally stable job counts across states despite broader labor market fluctuations. The data were impacted by collection delays due to the federal government shutdown.
Economics
Dec 19, 2025
Existing Home Sales Edge Higher in NovemberExisting home sales rose for the third consecutive month in November as lower mortgage rates continued to boost home sales, according to the National Association of Realtors (NAR). However, the increase remained modest as mortgage rates still stayed above 6% while down from recent highs. The weakening job market also weighed on buyer activity.
Economics
Dec 18, 2025
Lumber Capacity Lower Midway Through 2025Sawmill production has remained essentially flat over the past two years, according to the Federal Reserve G.17 Industrial Production report. This most recent data release contained an annual revision, which resulted in higher estimates for both production and capacity in U.S. sawmills.