Prospective Buyers Frustrated by Bidding Wars, but Continue to Search
Home buyers have not only struggled to contend with double-digit price hikes; they’re also having difficulty purchasing homes because of bidding wars. For only the third time in the history of NAHB’s Housing Trends Report, the top reason buyers are struggling to buy a home is because they are getting outbid (45%).
For reference, in the first quarter of 2018, only 18% of prospective buyers indicated that bidding wars were an issue in their home-buying process. Affordability remains a concern (36%), along with finding a home in the right neighborhood and desired features.
Nearly half of buyers (49%) indicated, though, that if they are unable to find a home in the next few months, they will continue searching for the “right” home in the same location. Almost 30% said they would also be willing to buy a smaller or older home, up from 24% the previous quarter.
Rose Quint, NAHB assistant vice president for survey research, provides more details in this Eye on Housing post.
Latest from NAHBNow
Jan 30, 2026
What 700+ Real Estate Pros Say About Marketing in 2026 and Where Builders Are Losing GroundHeading into 2026, businesses across real estate are planning for growth — but with caution. Results from a recent survey point to a clear shift: while marketing investment is holding strong, the biggest opportunity – and risk – now sits in responsiveness and follow-up.
Jan 30, 2026
How Can Density and Varying Housing Types Influence Local Tax Bases?Developed in partnership with Urban3, NAHB’s new Value of Land Use Efficiency video and infographic resource takes a data-driven look at how a wide range of residential development types contribute to local tax bases relative to the public services they require.
Latest Economic News
Jan 30, 2026
Bathroom Remodeling Is Most Common Project in 2025Every quarter, the National Association of Home Builders (NAHB) conducts a survey of professional remodelers. The first part of the survey collects the information required to produce the NAHB/Westlake Royal Remodeling Market Index (RMI).
Jan 29, 2026
Saving Rate Falls to 3.5% in NovemberPersonal income rose 0.3% in November 2025, following a 0.1% increase in October, according to the latest data from the Bureau of Economic Analysis. Gains were largely driven by higher wages and dividend income. However, income growth has cooled noticeably from peaking at a monthly increase of 1.1% in July 2022 to 0.3% now.
Jan 28, 2026
Holding Pattern for the FedThe Fed paused its easing cycle at the conclusion of the January meeting of the Federal Open Market Committee, the central bank’s monetary policy body. The Fed held the short-term federal funds rate at a top rate of 3.75%, the level set in December. This marked the first policy pause since the Fed resumed easing in September of last year.