How Remodelers Can Improve Their Target Marketing

Remodeling
Published

As home owners across the country have spent more time at home during the pandemic, millions have discovered new reasons and opportunities to invest in home improvements.

Creating home offices, improving energy efficiency and expanding outdoor living spaces are just a few of the areas on which home owners have become more focused — aside from the traditionally popular projects such as kitchen and bath remodels.

However, the question for successful remodeling companies is not so much what home improvements are the most popular. Rather, the question is where home owners are spending the most. Such information can help remodelers, product manufacturers and many other industry pros accurately gauge home improvement spending trends and more efficiently target their marketing efforts.

The answers are found in NAHB’s Remodeling Expenditures by ZIP Code datasets, which give remodelers unique insights about market conditions nationwide, as well as in their immediate and surrounding regions. The all-new 2021 datasets were recently made available, with special pricing for members of NAHB and NAHB Remodelers.

The datasets can be instantly downloaded in Excel files for the entire United States and for specific divisions of the country. NAHB members receive a discount on both products, and NAHB Remodeler members can download the divisional reports for free.

Visit nahb.org/localremodels to learn more.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Associate Members Committee

Jun 17, 2026

Apply Now To Become the Next National Associate Chair

A National Associate Chair's role is is to bring Associate initiatives, questions and concerns to the other Builder NACs and the senior officers of NAHB for collaboration.

Awards

Jun 17, 2026

Industry Legends Honored With National Housing Center Awards

Several industry leaders were recently honored for their contributions to the housing industry during the National Housing Center Awards Ceremony on June 13 in Washington, D.C. The ceremony recognized the 2026 inductees to the National Housing Hall of Fame and the recipients of the Exemplary Service to Home Building Award.

View all

Latest Economic News

Economics

Jun 16, 2026

Housing Starts Weaken in May as Multifamily Construction Slows

Housing starts fell sharply in May, driven by a steep drop in multifamily construction. Meanwhile, single-family buildings also slipped amid high interest rates, rising construction costs and ongoing labor shortages.

Economics

Jun 15, 2026

Builder Sentiment Remains Weak Amid Affordability Concerns

Builder sentiment remains subdued as rising material costs, elevated mortgage rates and ongoing affordability challenges continue to strain the housing market.

Economics

Jun 12, 2026

Single-Family Permits Continue to Decline Through April as Multifamily Activity Strengthens

Through April 2026, residential construction activity remained uneven across housing sectors. Single-family permitting continued to soften compared with a year ago, reflecting persistent affordability challenges and elevated borrowing costs, while multifamily permitting posted solid gains supported by stronger activity in several regions.