How Remodelers Can Improve Their Target Marketing

Remodeling
Published

As home owners across the country have spent more time at home during the pandemic, millions have discovered new reasons and opportunities to invest in home improvements.

Creating home offices, improving energy efficiency and expanding outdoor living spaces are just a few of the areas on which home owners have become more focused — aside from the traditionally popular projects such as kitchen and bath remodels.

However, the question for successful remodeling companies is not so much what home improvements are the most popular. Rather, the question is where home owners are spending the most. Such information can help remodelers, product manufacturers and many other industry pros accurately gauge home improvement spending trends and more efficiently target their marketing efforts.

The answers are found in NAHB’s Remodeling Expenditures by ZIP Code datasets, which give remodelers unique insights about market conditions nationwide, as well as in their immediate and surrounding regions. The all-new 2021 datasets were recently made available, with special pricing for members of NAHB and NAHB Remodelers.

The datasets can be instantly downloaded in Excel files for the entire United States and for specific divisions of the country. NAHB members receive a discount on both products, and NAHB Remodeler members can download the divisional reports for free.

Visit nahb.org/localremodels to learn more.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Advocacy | Economics

Jul 09, 2025

Trump Extends Tariff Deadline to Aug. 1, Adds 50% Tariff to Copper

President Trump has announced he will extend the 90-day pause on reciprocal tariffs that was due to end on July 9 for another three weeks until Aug. 1 and impose a 50% tariff on copper.

Economics | Multifamily

Jul 08, 2025

Multifamily Completions Climb Near a 40-Year High

Multifamily units completed reached 608,000 in 2024 — their highest level since 1986, according to NAHB analysis of the Census Bureau’s Survey of Construction. Most were high-density buildings comprising 50 or more units.

View all

Latest Economic News

Economics

Jul 09, 2025

Mortgage Applications Picked Up in June as Rates Eased

Mortgage application activity picked up in June, supported by a slight decline in interest rates. The Mortgage Bankers Association’s (MBA) Market Composite Index, which tracks mortgage application volume, rose 5.4% from May on a seasonally adjusted basis. Compared to June 2024, total applications were up 21.1%.

Economics

Jul 09, 2025

Who’s Still Working from Home in 2025? A Look at America’s Telework Trends

Remote work may no longer dominate the U.S. labor force as it did during the height of the pandemic in 2020, but it still represents a substantial share of employment today.

Economics

Jul 08, 2025

Top Ten Builder Share Rises Again in 2024

The top ten builders captured a record 44.7% of all new U.S. single-family home closings in 2024, up 2.4 percentage points from 2023 (42.3%).