2026 IBS
 
Don’t miss early rates for the 2026 IBS in Orlando. Register by Friday, Jan. 9, to save. Register now
 

How to Design Homes for Today’s Aging Population

Published

At 75 million strong, baby boomers have been a compelling force within the housing market. Given the sheer size of this demographic, as well as their wealth, this generation has the ability to dictate changes in the market — and hopefully will, as they continue to age and desire different features and amenities in their homes, to promote more inclusive design elements.

According to the most recent Housing America’s Older Adults report by the Harvard Joint Center for Housing Studies, those 65 and older will jump from 26% of the population to 34% percent in 2038, with the fastest-growing age group among them in the 80+ category. However, the report notes that they’re less likely to move, with only 3.6% of individuals aged 65-79 — compared to 13.6% of those under 50 — relocating in 2017-2018, more than half of which relocated within the same county.

This indicates a desire to age in place within their existing communities. But very few homes incorporate the necessary accessibility features for them to do so; according to the latest data available, just 3.5% of all U.S. homes included features such as grab-bars or handrails in the bathroom, extra-wide hallways and doors, and a bedroom on the entry level.

So what can the home-building industry do to help increase the supply of necessary housing, not only for this demographic but future generations as well?

Stephanie Firestone, MUP, with AARP shared insights with housing professionals in the Design, Remodeling and 55+ Housing Centrals at IBS to help improve the availability of accessible homes.

“Designs today are based on the sensory skills, size and capabilities of an able-bodied 170-pound, 5’9” male, Firestone shared. “Everyone else has to adapt,” she added. However, by incorporating six basic principles, home builders can create more homes that account for a greater variety of functionality and amenities needed for older adults as well as their families.

  • Optimal balance: “Housing and communities should fit people’s varying functional levels, providing an optimal balance between effort and support,” Firestone noted, to adapt for a range of people. Examples include no-step entries, pocket doors and grab bars.
  • Expectations: “People have very few choices and settle for what’s available,” Firestone observed. In addition to introducing more innovative designs, housing professionals also need to educate — both consumers and themselves — on what options are available to help raise consumer expectations.
  • Finance: &rlduo;New financial models are needed that view lifelong living environments as an asset,” Firestone said.
  • Planning: Municipal planning needs to take residents’ needs and abilities into account, Firestone shared, including social cohesion to ensure older residents are able to actively participate. Examples include places in which residents can work, live and play — an amenity desired by baby boomers and millennials alike — and ensuring there are medical facilities nearby.
  • Collaboration: “Cross-sector collaboration is critical to integrating the concept of optimal balance across a lifespan,” Firestone noted. It’s also an opportunity to retrofit and see what existing components already exist within a community to help address health and wellness for residents.
  • Multigenerational: In addition to social cohesion in the planning process to ensure multigenerational interaction, there also needs to be a concerted effort to combat ageism, Firestone noted, including “using positive language regarding all ages.” One way in which multigenerational living is already coming into play in tight housing markets is college students renting rooms from older adults, which allows them to spend more time together.

College towns are becoming increasingly attractive destinations for boomer buyers for similar reasons, including conveniences such as shopping, entertainment and education opportunities, and unique amenities such as lectures, concerts and college sporting events.

Interested in learning more about building for consumers aged 55 or older? Check out resources from AARP and NAHB’s 55+ Housing Industry Council.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Education | Business Management

Jan 06, 2026

A Beginner’s Guide for Builders to Save Time and Improve Communication with AI

While some have been quick to adopt artificial intelligence into their personal lives and business practices, others are doing so much more gradually — or not at all — because they may feel skeptical or intimidated. This month, NAHB will host a weekly series of free webinars exclusively for NAHB members that will offer a simple, practical introduction to AI.

Membership | Leadership Meetings

Jan 05, 2026

Leadership Council Delegate Nominations Due Jan. 30

NAHB members who are interested in serving as a delegate to NAHB's 2026 Leadership Council are encouraged to contact their local home builders’ association (HBA). The deadline for HBAs to nominate delegates to the 2026 Leadership Council is Friday, Jan. 30.

View all

Latest Economic News

Economics

Jan 07, 2026

Construction Job Openings Increased in November

The count of open, unfilled positions in the construction industry increased in November, per the delayed Bureau of Labor Statistics Job Openings and Labor Turnover Survey (JOLTS). The current level of open jobs is down measurably from two years ago due to declines in construction activity, particularly in housing.

Economics

Jan 06, 2026

Mortgage Rates End 2025 at the Lowest Level of the Year

Long-term mortgage rates have been declining since mid- 2025 and ended the year at their lowest level since September 2024. According to Freddie Mac, the 30-year fixed-rate mortgage averaged 6.19% in December, 5 basis points (bps) lower than November. Meanwhile, the 15-year rate declined 3 bps to 5.48%.

Economics

Jan 05, 2026

Housing Share of GDP: Third Quarter 2025

Housing’s share of the economy was 16.1% in the third quarter of 2025, according to the latest estimates of GDP produced by the Bureau of Economic Analysis. This share is down from 16.3% in the second quarter but has remained about 16% since the fourth quarter of 2019.