How to Design Homes for Today’s Aging Population
At 75 million strong, baby boomers have been a compelling force within the housing market. Given the sheer size of this demographic, as well as their wealth, this generation has the ability to dictate changes in the market — and hopefully will, as they continue to age and desire different features and amenities in their homes, to promote more inclusive design elements.
According to the most recent Housing America’s Older Adults report by the Harvard Joint Center for Housing Studies, those 65 and older will jump from 26% of the population to 34% percent in 2038, with the fastest-growing age group among them in the 80+ category. However, the report notes that they’re less likely to move, with only 3.6% of individuals aged 65-79 — compared to 13.6% of those under 50 — relocating in 2017-2018, more than half of which relocated within the same county.
This indicates a desire to age in place within their existing communities. But very few homes incorporate the necessary accessibility features for them to do so; according to the latest data available, just 3.5% of all U.S. homes included features such as grab-bars or handrails in the bathroom, extra-wide hallways and doors, and a bedroom on the entry level.
So what can the home-building industry do to help increase the supply of necessary housing, not only for this demographic but future generations as well?
Stephanie Firestone, MUP, with AARP shared insights with housing professionals in the Design, Remodeling and 55+ Housing Centrals at IBS to help improve the availability of accessible homes.
“Designs today are based on the sensory skills, size and capabilities of an able-bodied 170-pound, 5’9” male, Firestone shared. “Everyone else has to adapt,” she added. However, by incorporating six basic principles, home builders can create more homes that account for a greater variety of functionality and amenities needed for older adults as well as their families.
- Optimal balance: “Housing and communities should fit people’s varying functional levels, providing an optimal balance between effort and support,” Firestone noted, to adapt for a range of people. Examples include no-step entries, pocket doors and grab bars.
- Expectations: “People have very few choices and settle for what’s available,” Firestone observed. In addition to introducing more innovative designs, housing professionals also need to educate — both consumers and themselves — on what options are available to help raise consumer expectations.
- Finance: &rlduo;New financial models are needed that view lifelong living environments as an asset,” Firestone said.
- Planning: Municipal planning needs to take residents’ needs and abilities into account, Firestone shared, including social cohesion to ensure older residents are able to actively participate. Examples include places in which residents can work, live and play — an amenity desired by baby boomers and millennials alike — and ensuring there are medical facilities nearby.
- Collaboration: “Cross-sector collaboration is critical to integrating the concept of optimal balance across a lifespan,” Firestone noted. It’s also an opportunity to retrofit and see what existing components already exist within a community to help address health and wellness for residents.
- Multigenerational: In addition to social cohesion in the planning process to ensure multigenerational interaction, there also needs to be a concerted effort to combat ageism, Firestone noted, including “using positive language regarding all ages.” One way in which multigenerational living is already coming into play in tight housing markets is college students renting rooms from older adults, which allows them to spend more time together.
College towns are becoming increasingly attractive destinations for boomer buyers for similar reasons, including conveniences such as shopping, entertainment and education opportunities, and unique amenities such as lectures, concerts and college sporting events.
Interested in learning more about building for consumers aged 55 or older? Check out resources from AARP and NAHB’s 55+ Housing Industry Council.
Latest from NAHBNow
Feb 11, 2026
NAHB Cites Policy Priorities to Bipartisan Working GroupNAHB Chief Lobbyist Lake Coulson on Feb. 10 addressed members of the Congressional Bipartisan Policy Working Group and urged the nearly dozen Democratic and Republican members of Congress to assist home builders in three key areas – comprehensive housing legislation, building codes and workforce development.
Feb 10, 2026
NAHB Blitzes Capitol Hill in Support of Energy Choice ActIn an unprecedented move to advance legislation vital to NAHB members and the housing community, every member of the NAHB Government Affairs team fanned out across Capitol Hill today urging House lawmakers to bring the Energy Choice Act quickly to a vote on the House floor.
Latest Economic News
Feb 11, 2026
Job Growth Starts Year on Strong Note: However, 2025 Revisions Offer CautionThe U.S. labor market began 2026 at a surprisingly strong pace, while newly released benchmark revisions show that job growth in 2025 was considerably weaker than previously reported.
Feb 10, 2026
Credit Card Balances Rise in Q4 2025Overall consumer credit continued to expand in the fourth quarter of 2025, with growth in both nonrevolving and revolving credit. Nonrevolving credit, primarily student and auto loans, accounts for 74% of total outstanding consumer credit, while revolving credit, largely credit card balances, makes up the remaining 26%.
Feb 10, 2026
Weaker Demand, Unchanged Lending Conditions for Residential Mortgages in Fourth QuarterLending standards for most types of residential mortgages were essentially unchanged but overall demand was weaker in the fourth quarter of 2025, according to the recent release of the Senior Loan Officer Opinion Survey (SLOOS).