Marketing and Outreach

Workforce Development
Contact: Greg Zick
AVP, Workforce Development
(202) 266-8493

Check out how HBAs across the country are addressing the labor shortage by implementing successful marketing and public relations programs, hosting student events, forging partnerships in their communities, and reaching out to students, parents, teachers, counselors, community colleges and local leaders.

If you would like to submit a project to share with your peers, please submit your materials through our online form.

Build My Future

HBA of Greater Springfield
Dori Grinder, 417-881-3711

Build My Future is a program that reaches more than 1,000 high school students through hands-on activities that encourage careers in construction. While attending the event, students and teachers participate in a variety of activities such as brick laying, a welding simulation, nail driving, and more, while also learning the vast variety of careers connected to the construction industry. The event is made possible through a partnership with the Ozark Region Workforce Development Board and the Build My Future Collaborative, which includes the HBA of Greater Springfield, and industry and educational partners.

Competition in a Box

HBA of St. Louis and Eastern Missouri
Celeste Rueter, 314-994-7700

The “Competition in a Box” is a one-day event that an HBA can host for local high schools to introduce students to the residential construction industry in a meaningful way. The competition includes several rounds of questions and problems revolving around blueprints and construction methods. It is structured in a trivia-game format to make the competition fun and exciting for the students. Plus, the program provides high school students with an opportunity to develop and showcase residential plan reading and quantity take-off skills.

Developing Community Partnerships

Texas Association of Builders
Melinda Smith, 512-476-6346

Access a detailed guide about how HBAs can build partnerships in their communities to recruit a new generation of skilled workers. Also, the “Career in a Year” presentation features statistics about career opportunities in the trades.