Pre-sale: Many HBAs partner with local businesses, including members who have locations with high foot traffic, to sell tickets to their events. Popular business locations include:
- Banks and credit unions
- Hardware stores
- Grocery stores
- Home specialty stores with retail showrooms
Online: HBAs that have parade websites and/or apps are increasingly offering the option of online ticket sales.
On site: Tickets can be sold at the main entrance of your parade or at the door of each parade home.
Consider giving complimentary tickets to your sponsors and offer a discounted bulk rate for members who may be interested in giving them to clients, business associates, etc.