Parade of Homes Toolkit

HBA

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This toolkit is a resource for HBAs interested in organizing a Parade of Homes or similar home showcase in their local areas. Whether you’re planning a single-site or scattered-site parade, this non-dues revenue event will help you make important connections with your members and community.

Current and former executive officers have generously contributed their ideas, materials and insights to help make this toolkit a valuable resource for their peers. Successful strategies from the Association Excellence Awards – Best Parade or Tour of Homes winners, as well as material and ideas from the EOC’s online community, HBA Connect, can be found in the toolkit.

If you would like to submit material for the toolkit, please send it to communications@nahb.org.

Toolkit Resources

Awards Program

Recognizing the builders in your parade with awards for their craftsmanship helps boosts their marketing potential, sparks healthy competition among your members and engages the parade attendees.
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Builder Meetings

Conducting meetings with your builder participants is an important way to keep the lines of communication open and to ensure your builders understand their responsibilities.
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Parade Apps

Providing key information on the go is becoming an essential part of appealing to today’s home buyers.
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Parade Guidebook

Your parade guide — also called the magazine, show book or flip book — contains key information about each builder, home floor plans, and a parade map.
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Promote Your Event

Promoting your event through a variety of channels will help maximize your exposure. Check out some examples of HBAs getting the word out through social media, traditional advertising and online tools.
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Recruiting Participants

Access sample entry forms and contracts for participating builders, remodelers and home owners.
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Selling Sponsorships

Recruiting sponsors is a critical component for a successful Parade event. Here are some guidelines and tips to follow when considering your sponsorship strategy.
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Selling Tickets

Many HBAs partner with local businesses, including members who have locations with high foot traffic, to sell tickets to their events.
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Virtual Parade of Homes

An online virtual Parade of Homes can be done in conjunction with — or instead of — a traditional parade event.
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Toolkit Resources

NAHB Community

NAHB Community

Advocacy

Advocacy

Education

Education