Member Resources for New Homes Month
Throughout New Homes Month in April, NAHB will provide housing industry experts with the tools and resources they need to attract new home buyers.
Shop Talks
One Team, One Experience: Turning Spring Traffic into Sales
April 2, 2026 | 1 p.m. ET
Gain insights from a panel of industry experts on how online sales counselors, on-site sales teams and marketing teams can best work together during the spring buying rush to create a seamless experience for today's buyer. This discussion will explore how handoffs really happen (and where they break down), how messaging stays consistent from first click to initial visit and how teams can stay connected during the spring surge to drive qualified leads and sales.
Inside the Funnel: Marketing Strategies that Move Buyers to a ‘Yes’
April 28, 2026 | 1 p.m. ET
Closing the deal on a home sale is no small feat. Even if your sales team is aligned, what actually moves the buyer forward? This live discussion will explore how builders and their marketing partners can guide that journey with the right messaging, timing and tools — instead of relying on hope and follow-up alone.
