New Homes Month in April is the perfect opportunity to highlight the benefits of purchasing a new home. NAHB has prepared a toolkit to help you target potential home buyers with messages of quality construction, location, new home amenities and more that will entice consumers to consider purchasing a new home as the spring home tour season kicks off.

NAHB has compiled a list of ideas for in-person and social media activities to help bring awareness of the new homes available in your community throughout April or any time of year.

Media and Social Media Resources

New homes month also is an excellent opportunity to pitch a specific story to local media, who are always looking for a hook. If you need assistance generating a list of local media contacts or fielding a media inquiry, contact NAHB’s media relations team.

Communications channels like Facebook, X, LinkedIn and Instagram provide a wide-reaching, cost-effective opportunity to promote special events such as New Homes Month. View NAHB’s tips for promoting New Homes Month on social media for inspiration.

The video below can be customized with your HBA logo and website address free of charge. Contact Cole McClanahan to request a customized video.