Alexandra Cary FORTIFIED Market Development Manager at Insurance Institute for Business and Home Safety More about Alexandra Cary Alex is the FORTIFIED Market Development Manager at the Insurance Institute for Business and Home Safety, providing communities across the Gulf Coast and nationally with a dedicated expert, collaborating with active and potential FORTIFIED program participants to bring sustainable and resilient construction practices into vulnerable communities. Alex has worked in the home building industry for over 20 years and is now involved in leadership roles at the local, state and national level, including serving on the National Association of Home Builder’s Construction Codes and Standards and Climate Risk Committees, and as an NAHB delegate. Alex is a licensed home builder in Alabama and recently completed construction on her own FORTIFIED Gold home.